Nicolas Sitter
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Weekly until 19 Oct 2026, monthly from November 2026November 2026 edition

AI Hotel Landscape

How leading AI assistants recommend hotels: 616 prompts across 56 destinations, a monthly edition checked before it is published.

Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% between editions.

Week of May 18, 2026

A frozen snapshot. 1 of 6 AI assistants returned data in this edition.

HOTEL OF THE WEEK

Each AI's top pick

Most-mentioned hotel per AI assistant, aggregated across the 616 prompts for the week.

AssistantTop hotelCityChainMentions
ChatGPTno data——0
Geminino data——0
Perplexity(paused)no data——0
Grok(discontinued)no data——0
Copilot(paused)no data——0
Google AI ModePeridot Grand Luxury Boutique HotelHa Noi—9
BRANDS

Parent group mentions

Top 10 chains × 6 AI assistants for the week of May 18, 2026. Highest cell per chain bolded in purple.

ChainChatGPTGeminiPerplexity(paused)Grok(discontinued)Copilot(paused)Google AI ModeTotal
Marriott3032342572552472701566
Accor16912877149121115759
Hilton97551419288100573
Hyatt1187687938596555
Four Seasons8985541228788525
IHG775790645470412
Mandarin Oriental484226444138239
Shangri-La432716352724172
Minor341720192035145
Kempinski271225342818144
SOURCES

What each AI cited

Source category mix per platform — OTA / Editorial / Independent / Chain / Encyclopedia / etc.

AssistantMixCitations
ChatGPT
Social 22%Editorial 17%Other 17%Community 13%Review 10%OTA 7%
1,296
Gemini
Editorial 25%Other 17%Independent 16%OTA 14%Community 9%Chain 9%
4,314
Perplexity(paused)
OTA 23%Independent 21%Review 15%Chain 12%Other 10%Editorial 6%
8,766
Grok(discontinued)
OTA 25%Editorial 15%Independent 12%Review 11%Other 10%Chain 9%
49,525
Copilot(paused)
Independent 46%Chain 36%Other 8%Review 3%Editorial 3%OTA 2%
3,669
Google AI Mode
Search engine 38%OTA 13%Other 13%Editorial 9%Social 6%Independent 6%
9,994

Other weeks