Nicolas Sitter
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AI Hotel Landscape 2026
The flagship annual report
Anatomy of ChatGPT Hotel Search
How the machine actually works
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The weekly dashboard behind the report
My AI Visibility
Tracking my own niche, in public
MCP App Tracker
Claude connectors, tracked daily
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Cross-industry methodology
AI-search infrastructure, not hotel-specific
AI Playground
All experiments
Every cross-industry field test
Tattoo Studios in Berlin
Same city, new vertical — the baseline snaps back
Barbershops in Istanbul
Ask in English and Turkish — get two different cities
Bistros in Paris
The guidebook city where restaurant websites disappear
Saunas in Helsinki
The first city where every AI engine agrees
Sports Data
Cycling
L'Étape du Tour
Ten editions, 2014–2026
Archive
107,795 finishers, 2014–2026, analysed
2026
12,733 finishers · Bourg d'Oisans → Alpe d'Huez
2025
13,649 finishers · Albertville → La Plagne
2024
10,614 finishers · Nice → Col de la Couillole
2023
11,485 finishers · Annemasse → Col de Joux Plane
2022
8,706 finishers · Briançon → L'Alpe d'Huez
2019
10,159 finishers · Albertville → Val Thorens
2017
11,234 finishers · Briançon → Col d'Izoard
2016
10,982 finishers · Megève → Morzine
2015
9,774 finishers · Saint-Jean-de-Maurienne → La Toussuire
2014
8,459 finishers · Pau → Hautacam
L'Étape du Tour Femmes
Two editions · 71% of the field is men
Archive
14,740 finishers across three races
2026
9,696 finishers up the Ventoux
2025 · 117 km
4,267 finishers, Chambéry
2025 · 98 km
777 finishers, every split
La Marmotte
Seven editions, 2020–2026
Archive
25,208 finishes, 2020–2026, analysed
2026
5,005 finishers · 12 timing mats
2025
4,302 finishers
2024
4,585 finishers
2023
3,694 finishers · the Croix de Fer year
2022
3,988 finishers
2021
1,807 finishers · run in September
2020
1,827 finishers · run in September
Triathlon
Alpe d'Huez
Eleven editions, 2015–2026
Archive
31,140 finishes, 2015–2026, analysed
2026
3,861 finishers · 22 timing mats
2025
3,747 finishers
2024
3,469 finishers
2023
3,257 finishers
2022
2,836 finishers
2021
2,731 finishers
2020
COVID HAHAHHA
2019
2,386 finishers
2018
2,305 finishers
2017
2,295 finishers
2016
1,982 finishers
2015
2,271 finishers
Running
Marathon de Paris
12 editions, 2013–2026
Archive
520,581 finishers, analysed
2026
57,516 finishers
2025
54,934 finishers
2024
53,899 finishers
2023
50,778 finishers
2022
33,599 finishers
2021
27,114 finishers
2018
42,377 finishers
2017
41,099 finishers
2016
41,791 finishers
2015
40,262 finishers
2014
38,526 finishers
2013
38,686 finishers
Semi de Paris
11 editions, 2015–2026
Archive
395,723 finishers, analysed
2026
49,281 finishers
2025
47,544 finishers
2024
47,901 finishers
2023
45,400 finishers
2022
40,980 finishers
2021
18,426 finishers
2019
33,764 finishers
2018
36,007 finishers
2017
38,211 finishers
2016
3,304 finishers
2015
34,905 finishers
adidas 10K Paris
7 editions, 2019–2026
Archive
182,508 finishers, analysed
2026
44,244 finishers
2025
34,353 finishers
2024
29,607 finishers
2023
24,634 finishers
2022
18,995 finishers
2021
12,054 finishers
2019
18,621 finishers
Guides
All guides
AI search optimization for hotels
AI Search
AI Search for Hotels
The big picture — 4-step framework
AI Visibility for Hotels
AEO + GEO, 5 pillars, 8-step checklist
ChatGPT Optimization
12 systems, 7 data providers
Google AI Mode
Where hotel clicks go
Do Visibility Scores Matter?
Not a booking — but a leading indicator
Technical
Schema Markup
JSON-LD for hotels
How AI Retrieval Works
The mechanism under GEO
Prompt Tracking
Measure the spread, not the rank
Projects
All projects
Everything, searchable
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Live weekly hotel AI data
My AI Visibility
Tracking my own niche, in public
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About me
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Consulting
AI search visibility engagements
AGENTIC
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llms.txt
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Clubs
Triathlon M
M5559
M5559 · 53 classified finishers in the Triathlon M
#
Athlete
Time
Gap
Overall
🥇
Frédéric DAVID
#425
2:33:32
—
141
🥈
Dominique FOURNIER
#657
2:35:38
+2:06
156
🥉
Jean-Luc DI MARIA
#643
2:36:08
+2:36
161
4
José ILLANES RUIZ
#764
2:39:26
+5:54
183
5
Jean Pierre ALIBERT
#836
2:46:43
+13:11
251
6
Pietro CONVERTINI
#590
2:56:05
+22:33
350
7
Jean Félix SAMBARIN
#479
3:02:29
+28:57
440
8
Philippe CORMONS
#1197
3:03:06
+29:34
444
9
Patrick CORMIER
#1288
3:10:01
+36:29
532
10
Laurent DELLA SCHIAVA
#617
3:10:17
+36:45
536
11
Marc JULIAN
#238
3:12:37
+39:05
566
12
Fabrice HALIN
#217
3:15:35
+42:03
599
13
Thierry PIQUEMAL-TABOU
#331
3:15:35
+42:03
600
14
Tim GOSS
#1038
3:15:36
+42:04
601
15
Olivier HUPPE
#210
3:15:38
+42:06
602
16
Christophe DEQUIDT
#665
3:17:51
+44:19
625
17
Mark JACKSON
#944
3:19:39
+46:07
654
18
Erik DONCK
#713
3:20:52
+47:20
671
19
Umberto ALONZO
#859
3:21:15
+47:43
679
20
Paul QUELLE
#909
3:22:38
+49:06
692
21
Maurice ARZOINE
#619
3:24:13
+50:41
704
22
Marc DERRON
#1078
3:24:22
+50:50
708
23
Frédéric GOTTO
#1245
3:24:36
+51:04
711
24
Frédéric FERAMUS
#304
3:26:10
+52:38
723
25
Didier HENRY
#1238
3:28:04
+54:32
739
26
Thierry GRELIER
#154
3:30:20
+56:48
766
27
Donald JANSSEN
#911
3:30:42
+57:10
768
28
Alain GERKE
#622
3:30:59
+57:27
772
29
Chris BENNETT
#1026
3:31:48
+58:16
777
30
Philippe BOUGOIN
#157
3:33:31
+59:59
791
31
Jean-Philippe COURTINAT
#222
3:33:52
+1h00
797
32
Christophe DIONET
#1162
3:37:34
+1h04
825
33
Pierre MIALHE
#218
3:37:40
+1h04
826
34
Chris WEDGWOOD
#39
3:38:29
+1h04
831
35
Pierre HERMAN
#723
3:39:39
+1h06
839
36
James HOWARD
#991
3:41:55
+1h08
851
37
Richard HUGHES
#1054
3:49:15
+1h15
903
38
Ian HOWARTH
#981
3:49:44
+1h16
911
39
Didier TABARANT
#420
3:50:43
+1h17
919
40
Giuseppe CODASTEFANO
#864
3:52:07
+1h18
925
41
Eric PONIATOWSKI
#384
3:58:27
+1h24
950
42
Paul MURACCIOLE
#1205
3:58:48
+1h25
953
43
Francis GOUX
#138
4:04:58
+1h31
976
44
Waldron GREG
#977
4:13:57
+1h40
1002
45
Kristian TEAR
#1072
4:15:11
+1h41
1007
46
Franck MOUROSQUE
#683
4:29:43
+1h56
1041
47
Christian BUCH
#830
4:32:54
+1h59
1050
48
Xavier MURACCIOLE
#1211
4:34:11
+2h00
1052
49
Mark BUGDEN
#1045
4:36:03
+2h02
1054
50
Alain ENSUQUE
#1082
4:41:11
+2h07
1061
51
Stéphane RICATEAU
#233
4:45:26
+2h11
1063
52
Gilles SUCHAUD
#254
4:53:24
+2h19
1071
53
Nadir BOUTOUTA
#147
5:00:33
+2h27
1079