Nicolas Sitter
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AI Hotel Landscape 2026
The flagship annual report
Anatomy of ChatGPT Hotel Search
How the machine actually works
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The weekly dashboard behind the report
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Tracking my own niche, in public
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Claude connectors, tracked daily
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Cross-industry methodology
AI-search infrastructure, not hotel-specific
AI Playground
All experiments
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Tattoo Studios in Berlin
Same city, new vertical — the baseline snaps back
Barbershops in Istanbul
Ask in English and Turkish — get two different cities
Bistros in Paris
The guidebook city where restaurant websites disappear
Saunas in Helsinki
The first city where every AI engine agrees
Sports Data
Cycling
L'Étape du Tour
Ten editions, 2014–2026
Archive
107,795 finishers, 2014–2026, analysed
2026
12,733 finishers · Bourg d'Oisans → Alpe d'Huez
2025
13,649 finishers · Albertville → La Plagne
2024
10,614 finishers · Nice → Col de la Couillole
2023
11,485 finishers · Annemasse → Col de Joux Plane
2022
8,706 finishers · Briançon → L'Alpe d'Huez
2019
10,159 finishers · Albertville → Val Thorens
2017
11,234 finishers · Briançon → Col d'Izoard
2016
10,982 finishers · Megève → Morzine
2015
9,774 finishers · Saint-Jean-de-Maurienne → La Toussuire
2014
8,459 finishers · Pau → Hautacam
L'Étape du Tour Femmes
Two editions · 71% of the field is men
Archive
14,740 finishers across three races
2026
9,696 finishers up the Ventoux
2025 · 117 km
4,267 finishers, Chambéry
2025 · 98 km
777 finishers, every split
La Marmotte
Seven editions, 2020–2026
Archive
25,208 finishes, 2020–2026, analysed
2026
5,005 finishers · 12 timing mats
2025
4,302 finishers
2024
4,585 finishers
2023
3,694 finishers · the Croix de Fer year
2022
3,988 finishers
2021
1,807 finishers · run in September
2020
1,827 finishers · run in September
Triathlon
Alpe d'Huez
Eleven editions, 2015–2026
Archive
31,140 finishes, 2015–2026, analysed
2026
3,861 finishers · 22 timing mats
2025
3,747 finishers
2024
3,469 finishers
2023
3,257 finishers
2022
2,836 finishers
2021
2,731 finishers
2020
COVID HAHAHHA
2019
2,386 finishers
2018
2,305 finishers
2017
2,295 finishers
2016
1,982 finishers
2015
2,271 finishers
Running
Marathon de Paris
12 editions, 2013–2026
Archive
520,581 finishers, analysed
2026
57,516 finishers
2025
54,934 finishers
2024
53,899 finishers
2023
50,778 finishers
2022
33,599 finishers
2021
27,114 finishers
2018
42,377 finishers
2017
41,099 finishers
2016
41,791 finishers
2015
40,262 finishers
2014
38,526 finishers
2013
38,686 finishers
Semi de Paris
11 editions, 2015–2026
Archive
395,723 finishers, analysed
2026
49,281 finishers
2025
47,544 finishers
2024
47,901 finishers
2023
45,400 finishers
2022
40,980 finishers
2021
18,426 finishers
2019
33,764 finishers
2018
36,007 finishers
2017
38,211 finishers
2016
3,304 finishers
2015
34,905 finishers
adidas 10K Paris
7 editions, 2019–2026
Archive
182,508 finishers, analysed
2026
44,244 finishers
2025
34,353 finishers
2024
29,607 finishers
2023
24,634 finishers
2022
18,995 finishers
2021
12,054 finishers
2019
18,621 finishers
Guides
All guides
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The big picture — 4-step framework
AI Visibility for Hotels
AEO + GEO, 5 pillars, 8-step checklist
ChatGPT Optimization
12 systems, 7 data providers
Google AI Mode
Where hotel clicks go
Do Visibility Scores Matter?
Not a booking — but a leading indicator
Technical
Schema Markup
JSON-LD for hotels
How AI Retrieval Works
The mechanism under GEO
Prompt Tracking
Measure the spread, not the rank
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Tracking my own niche, in public
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AGENTIC
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llms.txt
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Clubs
Triathlon M
M4549
M4549 · 108 classified finishers in the Triathlon M
#
Athlete
Time
Gap
Overall
🥇
Andrew LUKE
#1021
2:20:41
—
55
🥈
Samuel CLÉMENT
#1294
2:27:43
+7:02
90
🥉
Yann LE GOFF
#204
2:28:07
+7:26
94
4
Arnaud LEBRETON
#408
2:28:16
+7:35
97
5
Arnaud JUDET
#366
2:29:40
+8:59
105
6
Stéphane BONNET
#497
2:31:46
+11:05
129
7
Rafal MEDAK
#993
2:33:45
+13:04
143
8
Mickael ROYER
#239
2:34:09
+13:28
146
9
Geoffroy DUVAL
#184
2:34:30
+13:49
147
10
Vicente David PARRA VILLALOBOS
#776
2:34:51
+14:10
149
11
Philippe ROCHA
#113
2:36:01
+15:20
159
12
Sander KORVING
#900
2:37:23
+16:42
169
13
Stève PETITPAS
#159
2:41:17
+20:36
199
14
Alexandre PUECH
#199
2:43:23
+22:42
218
15
Antoine PASSAT
#220
2:43:51
+23:10
221
16
Romain LE VELY
#656
2:45:03
+24:22
239
17
Yann GAC
#1181
2:45:52
+25:11
245
18
Jean-Marc NOEL
#237
2:46:46
+26:05
252
19
Clément BRUN
#278
2:46:49
+26:08
253
20
René BERGER
#696
2:47:17
+26:36
258
21
Arnaud RONDIER
#132
2:47:43
+27:02
262
22
Sébastien BERNARDIN
#639
2:50:09
+29:28
285
23
Stephane LE SEAC H
#1086
2:51:01
+30:20
295
24
William FERRET
#621
2:51:54
+31:13
308
25
Frédéric MASSACRIER
#131
2:51:56
+31:15
309
26
Cyril THOMAS
#1130
2:52:01
+31:20
310
27
Sylvain ETRINGER
#167
2:52:56
+32:15
318
28
Laurent MEYER
#565
2:52:58
+32:17
319
29
Alain DEVISY
#176
2:54:49
+34:08
335
30
Andreas SCHAMBECK
#692
2:55:03
+34:22
337
31
Philippe MAILHE
#277
2:55:16
+34:35
340
32
Franck BOUTEVILLE
#844
2:56:12
+35:31
352
33
Philippe TROUSSEY
#675
2:56:40
+35:59
355
34
Laurent MAZILLE
#37
2:57:29
+36:48
371
35
Laurent JOFROIX
#1122
2:57:48
+37:07
374
36
Pascal MARTINEZ
#454
2:58:01
+37:20
379
37
Olivier BENGONE
#499
2:58:37
+37:56
388
38
Markus Guido WERNER
#690
2:59:01
+38:20
392
39
James LAPISH
#983
3:00:18
+39:37
410
40
Martijn Van Der LEE
#922
3:00:23
+39:42
412
41
David DUCOIN
#471
3:01:22
+40:41
420
42
Jean-Christian FRAISSE
#293
3:01:27
+40:46
422
43
Sébastien RIVOIRE
#448
3:01:34
+40:53
423
44
Franck FAVRELLE
#473
3:01:41
+41:00
424
45
Didier HAU
#151
3:02:11
+41:30
433
46
David MOUILLOT
#1304
3:03:29
+42:48
452
47
Stéphane COSSON
#320
3:03:59
+43:18
456
48
Richard SERVAJEAN
#181
3:04:24
+43:43
461
49
Roderik VAN HEERBEEK
#908
3:05:30
+44:49
472
50
Alexandre BROGLIO
#189
3:06:11
+45:30
480
51
Lemlih OUCHCHANE
#587
3:06:51
+46:10
488
52
Marc HAMAMI
#433
3:07:24
+46:43
496
53
Mads RIBER
#752
3:07:47
+47:06
504
54
Vincent ZAEPFFEL
#506
3:07:56
+47:15
506
55
Stéphane PEUVRET
#834
3:08:29
+47:48
516
56
Youri GRAS
#308
3:08:46
+48:05
519
57
Arnaud VINCENT
#100
3:11:42
+51:01
551
58
Nick AUSTEN
#1000
3:11:57
+51:16
554
59
Jean-Philippe BUIRON
#172
3:12:01
+51:20
556
60
Stéphane GUENIN
#557
3:12:31
+51:50
564
61
Filippo TOLEDO
#862
3:12:58
+52:17
568
62
Laurent SELLIN
#434
3:14:38
+53:57
583
63
Jean Claude HYPOLITE
#399
3:15:09
+54:28
587
64
Geoffroy VAUTHIER
#1298
3:16:41
+56:00
614
65
Franck DEMARET
#1232
3:18:12
+57:31
632
66
Djamel DEGHAL
#1259
3:18:29
+57:48
635
67
Samuel DEGRUSON
#178
3:18:46
+58:05
640
68
Gerry MCINTYRE
#854
3:18:46
+58:05
641
69
Alberto SPAGNOLI
#863
3:20:12
+59:31
659
70
Laurent TARAZONA
#478
3:21:42
+1h01
684
71
Dominique FERRAND
#630
3:22:05
+1h01
686
72
Paul JENKINS
#1015
3:22:18
+1h01
688
73
Peter GREEN
#1027
3:22:23
+1h01
690
74
Stef VAN RENS
#886
3:22:38
+1h01
693
75
Samuel BROWN
#1058
3:24:17
+1h03
706
76
Daniel BARBE
#1146
3:24:18
+1h03
707
77
Christophe TOURNIER
#1297
3:25:08
+1h04
717
78
Laurent VALETTE
#1311
3:25:57
+1h05
722
79
Jean Philippe AYRAL
#435
3:27:05
+1h06
731
80
Hervé GUINARD
#840
3:27:23
+1h06
735
81
Lionel CHAMBE
#659
3:27:47
+1h07
737
82
Alain GOULARD
#96
3:29:17
+1h08
753
83
Olivier MOREAUX
#720
3:29:18
+1h08
754
84
Eric SERMET-MAGDELAIN
#1105
3:29:23
+1h08
756
85
Régis LUCAS
#569
3:32:17
+1h11
783
86
Sylvain CHIRAT
#1217
3:32:42
+1h12
786
87
Cédric VENTRÉ
#81
3:34:18
+1h13
801
88
David BERSOT
#307
3:37:10
+1h16
821
89
Matthieu ENAULT
#182
3:37:28
+1h16
824
90
Antoine DILL
#1227
3:38:45
+1h18
833
91
Clinton MAC DOUGALL
#1292
3:39:17
+1h18
837
92
Pierre PRÉVOT
#80
3:42:19
+1h21
853
93
Ruiz Marroquin FERNANDO
#790
3:42:43
+1h22
859
94
David HICKS
#994
3:42:44
+1h22
860
95
Cédric VALOT
#1208
3:44:01
+1h23
866
96
Sylvain CLECH
#1168
3:45:03
+1h24
870
97
Patrick MARQUIS
#183
3:46:14
+1h25
880
98
Chris LE BER
#1195
3:48:07
+1h27
892
99
Thierry ANDRE
#156
3:48:22
+1h27
895
100
Michael DESARTINE
#207
3:58:39
+1h37
952
101
Pierre FLAGEL
#516
4:03:20
+1h42
973
102
David FERREBEUF
#1106
4:06:40
+1h45
980
103
François GODIN
#1279
4:07:11
+1h46
981
104
Hervé FIEVET
#31
4:12:05
+1h51
997
105
Jean-François MALDERA
#1137
4:14:47
+1h54
1005
106
Jean-Luc BONNIFAIT
#236
4:22:43
+2h02
1025
107
Eric LE BIHAN
#839
4:29:30
+2h08
1040
108
Ryan HOWELLS
#1013
4:37:28
+2h16
1056