Nicolas Sitter
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AI Hotel Landscape 2026
The flagship annual report
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How the machine actually works
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The weekly dashboard behind the report
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Tracking my own niche, in public
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Claude connectors, tracked daily
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Cross-industry methodology
AI-search infrastructure, not hotel-specific
AI Playground
All experiments
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Tattoo Studios in Berlin
Same city, new vertical — the baseline snaps back
Barbershops in Istanbul
Ask in English and Turkish — get two different cities
Bistros in Paris
The guidebook city where restaurant websites disappear
Saunas in Helsinki
The first city where every AI engine agrees
Sports Data
Cycling
L'Étape du Tour
Ten editions, 2014–2026
Archive
107,795 finishers, 2014–2026, analysed
2026
12,733 finishers · Bourg d'Oisans → Alpe d'Huez
2025
13,649 finishers · Albertville → La Plagne
2024
10,614 finishers · Nice → Col de la Couillole
2023
11,485 finishers · Annemasse → Col de Joux Plane
2022
8,706 finishers · Briançon → L'Alpe d'Huez
2019
10,159 finishers · Albertville → Val Thorens
2017
11,234 finishers · Briançon → Col d'Izoard
2016
10,982 finishers · Megève → Morzine
2015
9,774 finishers · Saint-Jean-de-Maurienne → La Toussuire
2014
8,459 finishers · Pau → Hautacam
L'Étape du Tour Femmes
Two editions · 71% of the field is men
Archive
14,740 finishers across three races
2026
9,696 finishers up the Ventoux
2025 · 117 km
4,267 finishers, Chambéry
2025 · 98 km
777 finishers, every split
La Marmotte
Seven editions, 2020–2026
Archive
25,208 finishes, 2020–2026, analysed
2026
5,005 finishers · 12 timing mats
2025
4,302 finishers
2024
4,585 finishers
2023
3,694 finishers · the Croix de Fer year
2022
3,988 finishers
2021
1,807 finishers · run in September
2020
1,827 finishers · run in September
Triathlon
Alpe d'Huez
Eleven editions, 2015–2026
Archive
31,140 finishes, 2015–2026, analysed
2026
3,861 finishers · 22 timing mats
2025
3,747 finishers
2024
3,469 finishers
2023
3,257 finishers
2022
2,836 finishers
2021
2,731 finishers
2020
COVID HAHAHHA
2019
2,386 finishers
2018
2,305 finishers
2017
2,295 finishers
2016
1,982 finishers
2015
2,271 finishers
Running
Marathon de Paris
12 editions, 2013–2026
Archive
520,581 finishers, analysed
2026
57,516 finishers
2025
54,934 finishers
2024
53,899 finishers
2023
50,778 finishers
2022
33,599 finishers
2021
27,114 finishers
2018
42,377 finishers
2017
41,099 finishers
2016
41,791 finishers
2015
40,262 finishers
2014
38,526 finishers
2013
38,686 finishers
Semi de Paris
11 editions, 2015–2026
Archive
395,723 finishers, analysed
2026
49,281 finishers
2025
47,544 finishers
2024
47,901 finishers
2023
45,400 finishers
2022
40,980 finishers
2021
18,426 finishers
2019
33,764 finishers
2018
36,007 finishers
2017
38,211 finishers
2016
3,304 finishers
2015
34,905 finishers
adidas 10K Paris
7 editions, 2019–2026
Archive
182,508 finishers, analysed
2026
44,244 finishers
2025
34,353 finishers
2024
29,607 finishers
2023
24,634 finishers
2022
18,995 finishers
2021
12,054 finishers
2019
18,621 finishers
Guides
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The big picture — 4-step framework
AI Visibility for Hotels
AEO + GEO, 5 pillars, 8-step checklist
ChatGPT Optimization
12 systems, 7 data providers
Google AI Mode
Where hotel clicks go
Do Visibility Scores Matter?
Not a booking — but a leading indicator
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Schema Markup
JSON-LD for hotels
How AI Retrieval Works
The mechanism under GEO
Prompt Tracking
Measure the spread, not the rank
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AGENTIC
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llms.txt
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Categories
Clubs
Triathlon L
M3539
M3539 · 101 classified finishers in the Triathlon L
#
Athlete
Time
Gap
Overall
🥇
Maarten VERMEULEN
#970
7:06:01
—
39
🥈
Étienne RISSER
#279
7:09:18
+3:17
43
🥉
Pieter SACRÉ
#965
7:23:16
+17:15
55
4
Graham WADSWORTH
#756
7:27:41
+21:40
60
5
Tentori DANIELE
#1166
7:37:55
+31:54
80
6
Renaud LARCHER
#1299
7:40:30
+34:29
84
7
Yves DEVILLERS
#1016
7:41:00
+34:59
86
8
Gael PRADEL
#124
7:47:07
+41:06
97
9
Baptiste RIVENET
#149
7:51:41
+45:40
108
10
John WHITWORTH
#877
7:54:38
+48:37
115
11
Urdangarin IBAN
#1215
7:55:04
+49:03
116
12
Julien TERNOIR
#555
7:56:03
+50:02
118
13
Cyril BERTON
#501
7:58:18
+52:17
128
14
Patrick HEYD
#610
8:02:18
+56:17
142
15
Sébastien MOREL
#548
8:09:19
+1h03
158
16
Cyrille FALLICA
#275
8:12:41
+1h06
164
17
Dieter STAELENS
#985
8:13:34
+1h07
168
18
Markus VAN NIEKERK
#909
8:14:12
+1h08
170
19
Frédéric BOUDON
#127
8:14:42
+1h08
172
20
Jérémy CHAUVEAU
#217
8:15:48
+1h09
177
21
Jildaz COLLÉAUX
#93
8:17:55
+1h11
180
22
Damien LOUGARRE
#164
8:18:02
+1h12
181
23
Victor VUILLAUME
#556
8:18:50
+1h12
184
24
David OSBORNE
#719
8:19:38
+1h13
193
25
Guillaume DELOGE
#216
8:20:44
+1h14
197
26
Yann MAINGUY
#616
8:21:05
+1h15
199
27
Mathieu ROUX
#280
8:22:28
+1h16
203
28
Thomas BROOM
#888
8:28:16
+1h22
224
29
Kevin VIVOT
#228
8:28:24
+1h22
228
30
Marijn DEN HOLLANDER
#1071
8:31:12
+1h25
236
31
Guillaume POUSTIS
#574
8:32:44
+1h26
244
32
Jérémy GOULIER
#260
8:32:58
+1h26
246
33
Cyril MORDELET
#455
8:37:32
+1h31
263
34
Van Heteren MARTIN
#1069
8:39:02
+1h33
273
35
Pierre RENAUDEAU
#311
8:42:09
+1h36
286
36
Stéphane HONORE
#173
8:42:40
+1h36
290
37
Jean-Denis BECART
#384
8:44:12
+1h38
295
38
Jaap STIGGELBOUT
#1039
8:45:36
+1h39
305
39
Pierre François TROMAS
#347
8:46:30
+1h40
308
40
Rémy MURGUES
#253
8:47:49
+1h41
313
41
Carlos PINEDA VADILLO
#1225
8:48:58
+1h42
320
42
Franck DUPEU
#221
8:51:41
+1h45
332
43
Vincent VASSEUR
#437
8:52:03
+1h46
333
44
Anthony ROBINAULT
#234
8:54:56
+1h48
341
45
Yohann TESSON
#359
8:57:39
+1h51
356
46
Julien BOUTEILLER
#1282
9:00:12
+1h54
364
47
Giuseppe VALLI
#1164
9:00:41
+1h54
367
48
Marc PUTZKE
#1086
9:00:52
+1h54
369
49
Rémy GUYON
#1293
9:01:27
+1h55
373
50
Rémy PERRET
#510
9:04:58
+1h58
388
51
Richard TROUE
#876
9:05:47
+1h59
389
52
Maxime DERANGERE
#235
9:09:11
+2h03
401
53
Thiago REIS FIRMINO
#118
9:11:13
+2h05
409
54
Peter FORÉ
#1029
9:11:52
+2h05
414
55
Simon VANHELLE
#304
9:14:25
+2h08
423
56
Christophe HENRION
#461
9:17:34
+2h11
435
57
Matthieu DALLA PIETRA
#292
9:18:12
+2h12
439
58
Damien SAILLANT
#1298
9:18:24
+2h12
440
59
Pascal VAN HOUTEN
#1054
9:18:25
+2h12
441
60
Samuel LEGOUIS
#474
9:19:12
+2h13
446
61
Martin STALGIS
#1119
9:21:42
+2h15
457
62
Johann VERDY
#137
9:21:53
+2h15
458
63
Harry VANERIS
#899
9:22:06
+2h16
460
64
Javi DÍAZ CALVO
#1183
9:25:15
+2h19
475
65
Florent NESZTLER
#282
9:25:36
+2h19
477
66
Sébastien ALET
#500
9:28:44
+2h22
493
67
Mohamed LEMKECHER
#210
9:34:03
+2h28
510
68
Marco KROLL
#1120
9:37:45
+2h31
520
69
Eddy SALLAULT
#303
9:40:16
+2h34
531
70
Alexis DEMASSIET
#345
9:42:30
+2h36
543
71
Arnaud GRAILLE
#936
9:47:00
+2h40
567
72
Joel FEROS
#900
9:49:16
+2h43
576
73
Giulio DI GENNARO
#423
9:51:51
+2h45
590
74
Damien VARIGAS
#162
9:53:32
+2h47
597
75
Bernhard MARSCHALL
#1128
9:53:52
+2h47
599
76
Julien GABORIEAU
#931
9:56:48
+2h50
610
77
James SMITH
#763
9:56:50
+2h50
611
78
Christophe VERDEIL
#396
10:01:44
+2h55
622
79
Danie KRUGER
#906
10:01:59
+2h55
626
80
Víctor LEÑA ARISTU
#1217
10:04:56
+2h58
638
81
François PANIER
#301
10:06:02
+3h00
642
82
Benoît GUEUNING
#84
10:08:02
+3h02
651
83
Arnaud SAULAIS
#225
10:13:42
+3h07
668
84
Morgan BERHAUT
#1241
10:18:55
+3h12
696
85
Shannon MCKENZIE
#898
10:25:01
+3h19
715
86
Alexander BAILEY
#870
10:36:19
+3h30
748
87
Thomas BATT
#575
10:36:20
+3h30
750
88
Vincent CLAVEY
#346
10:39:01
+3h33
762
89
Christophe BOITIAUX
#90
10:39:52
+3h33
764
90
Sylvain GUILLOUX
#617
10:40:16
+3h34
766
91
Andrei BETTINSON
#809
10:40:30
+3h34
769
92
Denis DORSO
#189
10:40:39
+3h34
770
93
Romain YGNACE
#1253
10:40:44
+3h34
771
94
Alexander SHMELEV
#642
10:44:53
+3h38
785
95
Sylvain GRENARD
#416
10:45:59
+3h39
790
96
Vincent SALARDAINE
#1264
10:50:41
+3h44
799
97
Nicolas HOUDRY
#1256
10:53:09
+3h47
809
98
Pierre GOSSELAIN
#986
11:01:07
+3h55
837
99
Craig POTTER
#814
11:03:04
+3h57
840
100
Steve COMPERE
#632
11:05:00
+3h58
844
101
Carles VELASCO PERARNAU
#1199
11:08:52
+4h02
862