{"@context":"https://schema.org","@type":"BlogPosting","headline":"Best Western France: Does ChatGPT Know the Network? (2026)","description":"A brand AI-visibility audit of Best Western France's 322-hotel/242-city network, unaffiliated with Best Western. Methodology: French/FR-proxy prompts across all 242 reconciled cities (matching Best Western France's own press-release disclosure that Corporate revenue dwarfs Leisure and foreign clientele concentrates in Paris + PACA), plus an English/US-proxy add-on scoped to those 37 Paris+PACA cities. 8,370 unbranded prompts (no \"Best Western\" in any prompt text), 23,220 of 25,110 planned ChatGPT calls landed, despite a live SSE-stream capture-pipeline outage (since ~2026-08-17) that nulled raw-stream/map data in 98.2% of captures — the core citation/mention signal was unaffected. HEADLINE: Best Western shows up organically 64.8% of the time (14,023/21,624 captures with a resolved mention), average best rank 2.12, #1 pick 46.7% of the time. A 28-point single-vs-multi-hotel-city gap (69.2% vs 41.4%) — multi-property cities are disproportionately the bigger, more competitive markets (Paris, Nice, Marseille, Cannes). Budget framing is the weak spot: 33.8% mention rate vs 64.9% for 4-star. Business-traveler persona (80.7%) far outpaces couples (56.2%), consistent with the network's own Corporate-vs-Leisure revenue split. French/FR-proxy vs English/US-proxy in Paris+PACA: 55.7% vs 50.1%, a real but modest 5.6-point gap. Soft-brand naming (Sure Hotel, BW Premier/Signature Collection) is recognized far less reliably (85.2% exact-match on flagship names vs fuzzy/alias paths for soft-brands). Two cities with 20+ captures never surfaced Best Western: Honfleur and Lyon (AI recommends InterContinental, MGallery and Vieux-Lyon boutique properties instead). Most-mentioned properties across the corpus (a frequency ranking, not a competitor set): Hôtel Le Nouveau Monde, InterContinental Marseille–Hôtel Dieu, Golden Tulip Saint-Malo. Co-occurrence (added 2026-09-03): every chain's lift sits between 0.18 and 1.14, so who shares an answer with Best Western is almost entirely explained by base rates — there is no rival the model reaches for. The faint structure runs along positioning: French mid-market and budget chains sit just above chance (Campanile 1.14, Holiday Inn 1.14, The Originals 1.13, Première Classe 1.13, Kyriad 1.10), design/upscale/international brands below it (Mama Shelter 0.18, Marriott 0.31, Adagio 0.70, Hilton 0.73). English/US-proxy answers flip that — Holiday Inn 1.04→2.06, The Originals 1.06→2.11, Hilton 0.72→1.09 — on a much smaller sample. Conditionals are answer-level and directional: Campanile is in 6.8% of Best Western's answers, Best Western in 59.7% of Campanile's. Disclosure: no affiliation to Best Western.","datePublished":"2026-08-31","dateModified":"2026-09-03","url":"https://nicolassitter.com/research/best-western-france-ai-visibility-2026","category":"research","keywords":["Best Western France AI visibility","Best Western ChatGPT","hotel brand AI audit","AI search hotel brand","unbranded prompt study","GEO hotel brands","AI local search study"],"articleSection":"Research","wordCount":2600,"readTime":"11 min","articleBody":"Brand AI-visibility audit · August 2026Hotels · Brand Visibility · GEO\n\n# Best Western France:Does ChatGPT know the network?\n\n**TL;DR:** We asked ChatGPT 8,370 unbranded questions — never once naming “Best Western” — across every one of the network’s 242 French cities. Best Western surfaced organically in **64.8% of answers** where the query never named it. But that headline hides a 28-point gap between towns where it’s the only real option and cities where it has to compete, a near-disappearance on budget-framed searches, and two cities where it never showed up at all.\n\nNS\n\nNicolas Sitter\n\nPublished August 2026 · third-party study, no affiliation to Best Western\n\n64.8%\n\nOrganic mention rate\n\n23,220\n\nAI captures\n\n322\n\nHotels tracked\n\n2.12\n\nAvg. best rank when mentioned\n\n[Read the Report](#intro)\n\n[Overview](#intro)[Methodology](#methodology)[Where it’s visible](#map)[Explore the data](#explore)[City competition gap](#city-gap)[Tiers & personas](#tiers-personas)[French vs English](#language)[Soft-brand naming](#naming)[Zero-mention cities](#zero-cities)[Who shares the answer](#competitors)[Most-mentioned properties](#most-mentioned)[Recommendations](#recommendations)[FAQ](#faq)\n\n## An interactive brand AI-visibility audit\n\nBest Western France operates 322 reconciled hotels across 242 cities — mostly 3-4 star, provincial, roadside-and-business inventory, not the palace-and-boutique segment most AI hotel coverage focuses on. This page asks a narrower, more useful question than “is Best Western good at AI SEO”: when someone asks a completely generic hotel question about a town where Best Western operates — never naming the brand — does the AI mention it anyway?\n\nIt’s both a project and an article: the map and explorer below are interactive, backed by the same live snapshot tables that power the citable [data feed](/api/landscape/best-western-france). The prose sections around them walk through what we found, in the order the questions get more specific: does it show up at all, where does it stop showing up, and who takes its place when it doesn’t.\n\nMethodology\n\n## French + FR-proxy is the primary pass, not English + US\n\nMost of this site’s cross-vertical AI-search field tests default to English-only, US-proxy-only prompts, matching an international-traveler assumption. That convention doesn’t transfer to a brand study of Best Western France specifically, because most of its clientele isn’t that. The evidence comes directly from Best Western France’s own 2025/2026 press releases (pressroom.bestwestern.fr):\n\nCorporate revenue dwarfs Leisure — €44.3M (+9% YoY) vs €2.95M (+54% YoY, off a tiny base). On the Leisure segment’s growth, Best Western France’s own words: “_le retour du tourisme international_” (the return of international tourism) — framing international leisure as a recovering, smaller segment, not the norm. And critically: “_une présence plus marquée de la clientèle étrangère à Paris et en région PACA_” — foreign clientele is explicitly called out as concentrated in Paris and PACA (Nice, Cannes, Antibes, Marseille, Toulon, Avignon…), not spread evenly across the network.\n\nNational context backs this up directionally: INSEE puts France’s 3-star hotel clientele at roughly 40-47% foreign depending on season — but that figure is itself Paris/Riviera-weighted at the national level, consistent with the other ~85% of this network (205 of 242 reconciled cities, everywhere outside Paris+PACA) sitting well below it, toward domestic French.\n\n**Design consequence:** two passes, not a uniform cross-product. A primary pass (French, FR-proxy) across **all 242 reconciled cities**, matching the real, majority-domestic, majority-business clientele across the network; and an add-on pass (English, US-proxy) scoped to **Paris + all 36 PACA cities (37 total)** — exactly where Best Western’s own reporting says foreign leisure clientele concentrates. 8,370 distinct prompts, every one unbranded (no “Best Western” anywhere in the text): the question is whether the brand surfaces when someone asks a generic hotel question about a destination where it has a property, not whether the AI can describe a hotel the user already named.\n\n**Disclosed confound: a live capture-pipeline outage.** The ChatGPT capture pipeline had an unresolved SSE-stream capture regression starting ~2026-08-17 (worsening intraday): the raw stream and structured map/business-location data came back null in **98.2% of captures** (411/23,220 unaffected). This study’s core signal — mentions, ranking, citation domains — runs off the 2-step JSON follow-up (`additional_answer_text` plus `citations`), which populated cleanly and was unaffected by the outage.\n\n8,370\n\nUnbranded prompts\n\n23,220\n\nCaptures landed\n\nof 25,110 planned\n\n242\n\nCities (FR pass)\n\n37\n\nParis+PACA cities (EN add-on)\n\nWhere it’s visible\n\n## Every tracked property, colored by mention rate\n\nSearch a city or a specific property below, or click any dot on the map — the explorer underneath jumps and highlights the matching row. Larger, white-ringed dots are flagship-named properties; smaller, dark-ringed dots are soft-brand properties (Sure Hotel, BW Premier/Signature Collection) — which, as the naming section below shows, get recognized far less reliably.\n\n#### 267 Best Western France properties — colored by AI mention rate\n\nCity mention rate: 0% → 100%No mention-rate data yetFlagship-named (larger, white ring) — 203Soft-brand (smaller, dark ring) — 64\n\nExplore the data\n\n## Filter by dimension, search by city or hotel\n\nThe same cuts driving the findings below, live: mention rate by query dimension (archetype, star/budget tier, persona, amenity, language), a searchable/sortable city leaderboard, the competitor leaderboard, and every one of the 322 individual hotels. Click any row to select it on the map above.\n\nMention rate by dimension\n\nCity leaderboard\n\nCity\n\nRegion\n\nHotels\n\nCaptures\n\nMention rate\n\nAvg rank\n\nPort Jerome Sur Seine\n\nHaute-Normandie\n\n1\n\n90\n\n100%\n\n1.1\n\nLe Poinconnet\n\nCentre\n\n1\n\n90\n\n100%\n\n1.2\n\nFeytiat\n\nLimousin\n\n1\n\n89\n\n100%\n\n2.1\n\nPerignat Les Sarlieve\n\nAuvergne\n\n1\n\n89\n\n100%\n\n1.3\n\nLa Tour De Salvagny\n\nRhone-Alpes\n\n1\n\n89\n\n100%\n\n1.4\n\nFresnes-Les-Montauban\n\nNord-Pas-de-Calais\n\n1\n\n89\n\n100%\n\n1.4\n\nSaint-Brice-Courcelles\n\nChampagne-Ardenne\n\n1\n\n89\n\n100%\n\n1.4\n\nVertus Blancs Coteaux\n\nChampagne-Ardenne\n\n1\n\n89\n\n100%\n\n1.4\n\nVarennes-Jarcy\n\nIle-de-France\n\n1\n\n89\n\n100%\n\n1.2\n\nBaldersheim\n\nAlsace\n\n1\n\n88\n\n100%\n\n1.3\n\nDorlisheim\n\nAlsace\n\n1\n\n88\n\n100%\n\n1.5\n\nRang Du Fliers\n\nNord-Pas-de-Calais\n\n1\n\n87\n\n100%\n\n1.4\n\nPort-Saint-Pere\n\nPays-de-la-Loire\n\n1\n\n86\n\n100%\n\n1.1\n\nMeung Sur Loire\n\nCentre\n\n1\n\n86\n\n100%\n\n1.5\n\nFournels\n\nLanguedoc-Roussillon\n\n1\n\n60\n\n100%\n\n1.3\n\nTalant\n\nBourgogne\n\n1\n\n60\n\n100%\n\n1.2\n\nSaulx Les Chartreux\n\nIle-de-France\n\n1\n\n59\n\n100%\n\n1.4\n\nSaint-Pierre-Du-Mont\n\nAquitaine\n\n1\n\n59\n\n100%\n\n1.5\n\nFontaine Le Comte\n\nPoitou-Charentes\n\n1\n\n30\n\n100%\n\n1.5\n\nLe Passage\n\nAquitaine\n\n1\n\n10\n\n100%\n\n1.7\n\nPlouescat\n\nBretagne\n\n1\n\n90\n\n98.9%\n\n1.6\n\nCouiza\n\nLanguedoc-Roussillon\n\n1\n\n89\n\n98.9%\n\n1.2\n\nAnzin-Saint-Aubin\n\nNord-Pas-de-Calais\n\n1\n\n88\n\n98.9%\n\n1.2\n\nMargny-Les-Compiegne\n\nPicardie\n\n1\n\n88\n\n98.9%\n\n1.1\n\nMarguerittes\n\nLanguedoc-Roussillon\n\n1\n\n87\n\n98.9%\n\n1.4\n\nMaisons Laffitte\n\nIle-de-France\n\n1\n\n70\n\n98.6%\n\n1.3\n\nDucey\n\nBasse-Normandie\n\n1\n\n60\n\n98.3%\n\n1.8\n\nJons\n\nRhone-Alpes\n\n1\n\n59\n\n98.3%\n\n1.3\n\nLescar\n\nAquitaine\n\n1\n\n90\n\n97.8%\n\n1.4\n\nBuc\n\nIle-de-France\n\n1\n\n89\n\n97.8%\n\n1.5\n\nRis-orangis\n\nIle-de-France\n\n1\n\n89\n\n97.8%\n\n1.4\n\nDourdan\n\nIle-de-France\n\n1\n\n46\n\n97.8%\n\n1.3\n\nMaubeuge\n\nNord-Pas-de-Calais\n\n1\n\n88\n\n97.7%\n\n1.3\n\nPauillac\n\nAquitaine\n\n1\n\n86\n\n97.7%\n\n1.9\n\nBressols\n\nMidi-Pyrenees\n\n1\n\n90\n\n96.7%\n\n1.4\n\nBois-colombes\n\nIle-de-France\n\n1\n\n90\n\n96.7%\n\n1.4\n\nMarquise\n\nNord-Pas-de-Calais\n\n1\n\n90\n\n96.7%\n\n1.4\n\nQuetigny\n\nBourgogne\n\n1\n\n90\n\n96.7%\n\n1.3\n\nArmbouts-Cappel\n\nNord-Pas-de-Calais\n\n1\n\n60\n\n96.7%\n\n1.3\n\nMoissac Bellevue\n\nPACA\n\n1\n\n119\n\n96.6%\n\n1.1\n\nGuyancourt\n\nIle-de-France\n\n1\n\n87\n\n96.6%\n\n2.4\n\nLoos\n\nNord-Pas-de-Calais\n\n1\n\n87\n\n96.6%\n\n1.2\n\nAndrezieux-Boutheon\n\nRhone-Alpes\n\n1\n\n90\n\n95.6%\n\n1.7\n\nEysines\n\nAquitaine\n\n1\n\n89\n\n95.5%\n\n1.2\n\nPontorson\n\nBasse-Normandie\n\n1\n\n89\n\n95.5%\n\n1.7\n\nBoujan-Sur-Libron\n\nLanguedoc-Roussillon\n\n1\n\n88\n\n95.5%\n\n1.4\n\nMoissac\n\nMidi-Pyrenees\n\n1\n\n86\n\n95.3%\n\n2.3\n\nVendôme\n\nCentre\n\n1\n\n60\n\n95%\n\n1.6\n\nChanteloup-en-Brie\n\nIle-de-France\n\n1\n\n53\n\n94.3%\n\n1.7\n\nPeronne\n\nPicardie\n\n1\n\n90\n\n93.3%\n\n2.1\n\nArgentan\n\nBasse-Normandie\n\n1\n\n88\n\n93.2%\n\n2.3\n\nRemiremont\n\nLorraine\n\n1\n\n59\n\n93.2%\n\n1.6\n\nThoirymulti-hotel\n\nIle-de-France\n\n2\n\n59\n\n93.2%\n\n2.0\n\nSoissons\n\nPicardie\n\n1\n\n66\n\n92.4%\n\n1.6\n\nKaysersberg\n\nAlsace\n\n1\n\n90\n\n92.2%\n\n1.8\n\nGuerandemulti-hotel\n\nPays-de-la-Loire\n\n2\n\n60\n\n91.7%\n\n2.1\n\nBois Guillaume\n\nHaute-Normandie\n\n1\n\n59\n\n91.5%\n\n1.1\n\nFlers\n\nBasse-Normandie\n\n1\n\n59\n\n91.5%\n\n1.9\n\nLoches\n\nCentre\n\n1\n\n58\n\n91.4%\n\n1.6\n\nThionville\n\nLorraine\n\n1\n\n57\n\n91.2%\n\n2.1\n\nEpagny Metz-Tessy\n\nRhone-Alpes\n\n1\n\n90\n\n91.1%\n\n1.5\n\nLarmor-plage\n\nBretagne\n\n1\n\n90\n\n91.1%\n\n1.7\n\nMarsac-Sur-L'Isle\n\nAquitaine\n\n1\n\n90\n\n91.1%\n\n1.4\n\nRouvignies\n\nNord-Pas-de-Calais\n\n1\n\n89\n\n91%\n\n1.7\n\nChantilly\n\nPicardie\n\n1\n\n88\n\n90.9%\n\n1.6\n\nRambouillet\n\nIle-de-France\n\n1\n\n90\n\n90%\n\n1.8\n\nHolnon\n\nPicardie\n\n1\n\n90\n\n90%\n\n1.4\n\nTrignac\n\nPays-de-la-Loire\n\n1\n\n90\n\n90%\n\n2.0\n\nSaint Quentin\n\nPicardie\n\n1\n\n30\n\n90%\n\n2.4\n\nTonnay-Charente\n\nPoitou-Charentes\n\n1\n\n88\n\n89.8%\n\n1.7\n\nClisson\n\nPays-de-la-Loire\n\n1\n\n89\n\n88.8%\n\n1.7\n\nRamonville-saint-agne\n\nMidi-Pyrenees\n\n1\n\n89\n\n88.8%\n\n1.5\n\nLectoure\n\nMidi-Pyrenees\n\n1\n\n88\n\n88.6%\n\n1.4\n\nSausset-Les-pins\n\nPACA\n\n1\n\n174\n\n88.5%\n\n1.6\n\nChassieu\n\nRhone-Alpes\n\n1\n\n60\n\n88.3%\n\n1.2\n\nBondues\n\nNord-Pas-de-Calais\n\n1\n\n60\n\n88.3%\n\n2.3\n\nMeudon-la-foret\n\nIle-de-France\n\n1\n\n60\n\n88.3%\n\n1.7\n\nCastelnau Le Lez\n\nLanguedoc-Roussillon\n\n1\n\n59\n\n88.1%\n\n1.9\n\nRiquewihr\n\nAlsace\n\n1\n\n90\n\n87.8%\n\n1.4\n\nLaguiole\n\nMidi-Pyrenees\n\n1\n\n87\n\n87.4%\n\n1.6\n\nPrades\n\nLanguedoc-Roussillon\n\n1\n\n90\n\n86.7%\n\n2.5\n\nVincennes\n\nIle-de-France\n\n1\n\n90\n\n86.7%\n\n2.3\n\nLorientmulti-hotel\n\nBretagne\n\n2\n\n60\n\n86.7%\n\n2.0\n\nPertuis\n\nPACA\n\n1\n\n146\n\n85.6%\n\n1.7\n\nColomiers\n\nMidi-Pyrenees\n\n1\n\n88\n\n85.2%\n\n1.7\n\nOrléans\n\nCentre\n\n1\n\n90\n\n84.4%\n\n2.4\n\nSaclay\n\nIle-de-France\n\n1\n\n89\n\n84.3%\n\n1.9\n\nCahors\n\nMidi-Pyrenees\n\n1\n\n60\n\n83.3%\n\n1.6\n\nEmbrun\n\nPACA\n\n1\n\n178\n\n82.6%\n\n1.6\n\nLe Cannet Des Maures\n\nPACA\n\n1\n\n90\n\n82.2%\n\n2.7\n\nAuray\n\nBretagne\n\n1\n\n89\n\n82%\n\n2.7\n\nSaint-laurent-du-var\n\nPACA\n\n1\n\n176\n\n81.8%\n\n2.8\n\nCanet Plage\n\nLanguedoc-Roussillon\n\n1\n\n88\n\n81.8%\n\n2.0\n\nLes Ponts De Ce\n\nPays-de-la-Loire\n\n1\n\n89\n\n80.9%\n\n2.2\n\nSainte-maximemulti-hotel\n\nPACA\n\n2\n\n146\n\n80.8%\n\n2.9\n\nBourgoin-Jallieu\n\nRhone-Alpes\n\n1\n\n30\n\n80%\n\n2.8\n\nFougères\n\nBretagne\n\n1\n\n89\n\n79.8%\n\n2.3\n\nSartene\n\nCorse\n\n1\n\n89\n\n79.8%\n\n2.5\n\nLa Ciotat\n\nPACA\n\n1\n\n148\n\n79.1%\n\n1.5\n\nBesse-Et-Saint-Anastaise\n\nAuvergne\n\n1\n\n88\n\n78.4%\n\n1.7\n\nAurillac\n\nAuvergne\n\n1\n\n60\n\n78.3%\n\n2.0\n\nGradignan\n\nAquitaine\n\n1\n\n60\n\n78.3%\n\n2.1\n\nSaint Amand Les Eaux\n\nNord-Pas-de-Calais\n\n1\n\n89\n\n77.5%\n\n2.0\n\nSaint-Herblainmulti-hotel\n\nPays-de-la-Loire\n\n2\n\n88\n\n77.3%\n\n2.4\n\nBourg-Les-Valence\n\nRhone-Alpes\n\n1\n\n88\n\n77.3%\n\n3.1\n\nVillefranche-sur-Saône\n\nRhone-Alpes\n\n1\n\n88\n\n77.3%\n\n1.6\n\nSaint-Cyr-Sur-Mer\n\nPACA\n\n1\n\n148\n\n77%\n\n2.6\n\nBesanconmulti-hotel\n\nFranche-Comte\n\n2\n\n60\n\n76.7%\n\n2.3\n\nSaint Jean De Maurienne\n\nRhone-Alpes\n\n1\n\n60\n\n76.7%\n\n2.5\n\nSari-Solenzara\n\nCorse\n\n1\n\n60\n\n76.7%\n\n1.4\n\nReimsmulti-hotel\n\nChampagne-Ardenne\n\n2\n\n89\n\n76.4%\n\n2.5\n\nVelizy Villacoublay\n\nIle-de-France\n\n1\n\n89\n\n76.4%\n\n2.9\n\nDole\n\nFranche-Comte\n\n1\n\n59\n\n76.3%\n\n1.8\n\nMandelieu La Napoule\n\nPACA\n\n1\n\n147\n\n76.2%\n\n1.9\n\nChenove\n\nBourgogne\n\n1\n\n88\n\n76.1%\n\n2.3\n\nEpinal\n\nLorraine\n\n1\n\n88\n\n76.1%\n\n1.7\n\nChâteauroux\n\nCentre\n\n1\n\n89\n\n75.3%\n\n2.3\n\nBalaruc-les-bains\n\nLanguedoc-Roussillon\n\n1\n\n87\n\n74.7%\n\n3.0\n\nAubagne\n\nPACA\n\n1\n\n118\n\n74.6%\n\n2.2\n\nValence\n\nRhone-Alpes\n\n1\n\n88\n\n73.9%\n\n2.6\n\nChateau-thierry\n\nPicardie\n\n1\n\n90\n\n73.3%\n\n2.2\n\nSenlis\n\nPicardie\n\n1\n\n90\n\n73.3%\n\n2.3\n\nBedee\n\nBretagne\n\n1\n\n89\n\n73%\n\n1.1\n\nOrleans\n\nCentre\n\n1\n\n89\n\n73%\n\n2.3\n\nVitrolles\n\nPACA\n\n1\n\n179\n\n72.1%\n\n1.7\n\nTournus\n\nBourgogne\n\n1\n\n74\n\n71.6%\n\n2.2\n\nSaint-paul-les-dax\n\nAquitaine\n\n1\n\n62\n\n71%\n\n2.4\n\nMaussane-les-alpilles\n\nPACA\n\n1\n\n174\n\n70.7%\n\n3.0\n\nLimoges\n\nLimousin\n\n1\n\n57\n\n70.2%\n\n1.9\n\nSelestat\n\nAlsace\n\n1\n\n90\n\n70%\n\n2.0\n\nVillard-de-lans\n\nRhone-Alpes\n\n1\n\n59\n\n69.5%\n\n2.6\n\nBormes-les-Mimosas\n\nPACA\n\n1\n\n176\n\n69.3%\n\n1.6\n\nPloubazlanec\n\nBretagne\n\n1\n\n90\n\n68.9%\n\n2.5\n\nGemenos\n\nPACA\n\n1\n\n147\n\n68.7%\n\n2.6\n\nLe Grand-bornand\n\nRhone-Alpes\n\n1\n\n88\n\n68.2%\n\n2.4\n\nMontreuil-sur-Mer\n\nNord-Pas-de-Calais\n\n1\n\n89\n\n67.4%\n\n2.9\n\nBrive-La-Gaillarde\n\nLimousin\n\n1\n\n88\n\n67%\n\n2.2\n\nOuistreham\n\nBasse-Normandie\n\n1\n\n90\n\n66.7%\n\n2.6\n\nBelfort\n\nFranche-Comte\n\n1\n\n59\n\n66.1%\n\n3.4\n\nAuxerre\n\nBourgogne\n\n1\n\n58\n\n65.5%\n\n2.2\n\nClermont Ferrandmulti-hotel\n\nAuvergne\n\n2\n\n29\n\n65.5%\n\n2.6\n\nNancy\n\nLorraine\n\n1\n\n89\n\n65.2%\n\n3.0\n\nTrouville-sur-mer\n\nBasse-Normandie\n\n1\n\n89\n\n65.2%\n\n2.7\n\nNiort\n\nPoitou-Charentes\n\n1\n\n88\n\n64.8%\n\n2.1\n\nEvreux\n\nHaute-Normandie\n\n1\n\n86\n\n64%\n\n2.1\n\nCaenmulti-hotel\n\nBasse-Normandie\n\n4\n\n57\n\n63.2%\n\n3.0\n\nChinon\n\nCentre\n\n1\n\n90\n\n62.2%\n\n2.9\n\nIle-Rousse\n\nCorse\n\n1\n\n89\n\n61.8%\n\n2.9\n\nSaint-brieuc\n\nBretagne\n\n1\n\n89\n\n61.8%\n\n2.9\n\nQuiberon\n\nBretagne\n\n1\n\n60\n\n61.7%\n\n2.7\n\nBastia\n\nCorse\n\n1\n\n88\n\n61.4%\n\n2.4\n\nNantesmulti-hotel\n\nPays-de-la-Loire\n\n3\n\n88\n\n61.4%\n\n2.4\n\nJuan-les-pins\n\nPACA\n\n1\n\n147\n\n61.2%\n\n3.2\n\nBourges\n\nCentre\n\n1\n\n87\n\n60.9%\n\n1.8\n\nBourg-en-bresse\n\nRhone-Alpes\n\n1\n\n87\n\n60.9%\n\n3.1\n\nSaint-Ouen-Sur-Seine\n\nIle-de-France\n\n1\n\n87\n\n60.9%\n\n3.0\n\nManosque\n\nPACA\n\n1\n\n88\n\n60.2%\n\n2.9\n\nMacon\n\nBourgogne\n\n1\n\n89\n\n59.6%\n\n2.3\n\nTroyes\n\nChampagne-Ardenne\n\n1\n\n86\n\n59.3%\n\n2.6\n\nSanary-Sur-mer\n\nPACA\n\n1\n\n175\n\n58.9%\n\n2.7\n\nCholet\n\nPays-de-la-Loire\n\n1\n\n90\n\n58.9%\n\n2.5\n\nFigeac\n\nMidi-Pyrenees\n\n1\n\n29\n\n58.6%\n\n2.9\n\nMulhousemulti-hotel\n\nAlsace\n\n2\n\n86\n\n58.1%\n\n3.2\n\nVannesmulti-hotel\n\nBretagne\n\n2\n\n88\n\n58%\n\n2.6\n\nPloermel\n\nBretagne\n\n1\n\n59\n\n57.6%\n\n2.3\n\nPlaisir\n\nIle-de-France\n\n1\n\n60\n\n56.7%\n\n2.6\n\nDunkerque\n\nNord-Pas-de-Calais\n\n1\n\n87\n\n56.3%\n\n3.2\n\nCastres\n\nMidi-Pyrenees\n\n1\n\n86\n\n55.8%\n\n3.0\n\nQuimper\n\nBretagne\n\n1\n\n90\n\n55.6%\n\n2.4\n\nAlbert\n\nPicardie\n\n1\n\n89\n\n55.1%\n\n2.6\n\nRouenmulti-hotel\n\nHaute-Normandie\n\n2\n\n89\n\n55.1%\n\n3.1\n\nSaint-nazaire\n\nPays-de-la-Loire\n\n1\n\n88\n\n54.5%\n\n2.8\n\nCoquelles\n\nNord-Pas-de-Calais\n\n1\n\n59\n\n54.2%\n\n3.6\n\nStrasbourgmulti-hotel\n\nAlsace\n\n4\n\n88\n\n53.4%\n\n3.0\n\nGrasse\n\nPACA\n\n1\n\n149\n\n53%\n\n2.7\n\nToulon\n\nPACA\n\n1\n\n119\n\n52.9%\n\n3.0\n\nOrange\n\nPACA\n\n1\n\n146\n\n52.1%\n\n3.1\n\nAvignonmulti-hotel\n\nPACA\n\n2\n\n118\n\n51.7%\n\n2.7\n\nLe Mans\n\nPays-de-la-Loire\n\n1\n\n89\n\n50.6%\n\n1.6\n\nRoyan\n\nPoitou-Charentes\n\n1\n\n89\n\n50.6%\n\n3.2\n\nMentonmulti-hotel\n\nPACA\n\n2\n\n149\n\n50.3%\n\n2.6\n\nFontvieille\n\nPACA\n\n1\n\n146\n\n49.3%\n\n2.0\n\nSaint-raphael\n\nPACA\n\n1\n\n145\n\n47.6%\n\n3.3\n\nCassismulti-hotel\n\nPACA\n\n2\n\n176\n\n47.2%\n\n2.9\n\nAix-les-bainsmulti-hotel\n\nRhone-Alpes\n\n2\n\n89\n\n46.1%\n\n3.4\n\nLattes\n\nLanguedoc-Roussillon\n\n1\n\n89\n\n46.1%\n\n3.2\n\nLourdes\n\nMidi-Pyrenees\n\n1\n\n86\n\n44.2%\n\n3.5\n\nLe Havremulti-hotel\n\nHaute-Normandie\n\n2\n\n87\n\n43.7%\n\n3.3\n\nNevers\n\nBourgogne\n\n1\n\n89\n\n42.7%\n\n3.3\n\nCalvi\n\nCorse\n\n1\n\n88\n\n39.8%\n\n3.5\n\nMetzmulti-hotel\n\nLorraine\n\n2\n\n89\n\n39.3%\n\n3.7\n\nLa Baulemulti-hotel\n\nPays-de-la-Loire\n\n2\n\n59\n\n39%\n\n3.8\n\nArcachon\n\nAquitaine\n\n1\n\n88\n\n38.6%\n\n4.0\n\nMontpelliermulti-hotel\n\nLanguedoc-Roussillon\n\n2\n\n58\n\n37.9%\n\n2.9\n\nHyeres\n\nPACA\n\n1\n\n175\n\n37.1%\n\n2.8\n\nPerros-guirec\n\nBretagne\n\n1\n\n89\n\n37.1%\n\n4.0\n\nSaint Etienne\n\nRhone-Alpes\n\n1\n\n90\n\n36.7%\n\n3.4\n\nPassymulti-hotel\n\nRhone-Alpes\n\n2\n\n89\n\n34.8%\n\n1.6\n\nBoulogne-billancourt\n\nIle-de-France\n\n1\n\n90\n\n34.4%\n\n3.8\n\nAsnieres-Sur-Seine\n\nIle-de-France\n\n1\n\n89\n\n33.7%\n\n3.3\n\nBonifacio\n\nCorse\n\n1\n\n89\n\n33.7%\n\n3.2\n\nPoitiers\n\nPoitou-Charentes\n\n1\n\n58\n\n32.8%\n\n3.2\n\nDinan\n\nBretagne\n\n1\n\n90\n\n32.2%\n\n3.0\n\nLa Rochellemulti-hotel\n\nPoitou-Charentes\n\n3\n\n88\n\n31.8%\n\n3.7\n\nSarlat-la-caneda\n\nAquitaine\n\n1\n\n88\n\n31.8%\n\n2.9\n\nAjaccio\n\nCorse\n\n1\n\n86\n\n31.4%\n\n3.1\n\nSalon De Provence\n\nPACA\n\n1\n\n147\n\n31.3%\n\n3.9\n\nLe Puy En Velay\n\nAuvergne\n\n1\n\n90\n\n31.1%\n\n3.6\n\nNicemulti-hotel\n\nPACA\n\n8\n\n171\n\n30.4%\n\n3.1\n\nAmboise\n\nCentre\n\n1\n\n88\n\n27.3%\n\n3.5\n\nRennesmulti-hotel\n\nBretagne\n\n3\n\n81\n\n27.2%\n\n2.7\n\nAntibesmulti-hotel\n\nPACA\n\n2\n\n146\n\n26%\n\n3.5\n\nSaumur\n\nPays-de-la-Loire\n\n1\n\n63\n\n25.4%\n\n3.6\n\nToursmulti-hotel\n\nCentre\n\n3\n\n59\n\n23.7%\n\n3.6\n\nPau\n\nAquitaine\n\n1\n\n87\n\n23%\n\n3.2\n\nBeaune\n\nBourgogne\n\n1\n\n88\n\n22.7%\n\n3.8\n\nIssy-les-moulineaux\n\nIle-de-France\n\n1\n\n88\n\n22.7%\n\n3.4\n\nLillemulti-hotel\n\nNord-Pas-de-Calais\n\n3\n\n89\n\n22.5%\n\n4.0\n\nToulouse\n\nMidi-Pyrenees\n\n1\n\n86\n\n20.9%\n\n2.8\n\nCannesmulti-hotel\n\nPACA\n\n4\n\n145\n\n20%\n\n4.1\n\nPuteaux\n\nIle-de-France\n\n1\n\n90\n\n20%\n\n3.9\n\nBiarritz\n\nAquitaine\n\n1\n\n86\n\n18.6%\n\n2.9\n\nBlois\n\nCentre\n\n1\n\n89\n\n18%\n\n3.8\n\nAngouleme\n\nPoitou-Charentes\n\n1\n\n57\n\n17.5%\n\n3.2\n\nAnnecymulti-hotel\n\nRhone-Alpes\n\n3\n\n88\n\n15.9%\n\n4.3\n\nColmar\n\nAlsace\n\n1\n\n87\n\n14.9%\n\n4.2\n\nNîmes\n\nLanguedoc-Roussillon\n\n1\n\n90\n\n14.4%\n\n4.1\n\nBordeauxmulti-hotel\n\nAquitaine\n\n2\n\n59\n\n11.9%\n\n3.6\n\nMerignac\n\nAquitaine\n\n1\n\n59\n\n10.2%\n\n2.3\n\nCourbevoie\n\nIle-de-France\n\n1\n\n60\n\n10%\n\n4.0\n\nParismulti-hotel\n\nIle-de-France\n\n26\n\n169\n\n7.7%\n\n3.9\n\nChartres\n\nCentre\n\n1\n\n89\n\n5.6%\n\n3.0\n\nMazan\n\nPACA\n\n1\n\n148\n\n5.4%\n\n2.6\n\nMougins\n\nPACA\n\n1\n\n150\n\n4.7%\n\n3.0\n\nBrest\n\nBretagne\n\n1\n\n59\n\n3.4%\n\n2.5\n\nDijon\n\nBourgogne\n\n1\n\n60\n\n3.3%\n\n3.0\n\nAix-en-Provence\n\nPACA\n\n1\n\n175\n\n2.9%\n\n6.0\n\nSaint-malo\n\nBretagne\n\n1\n\n85\n\n1.2%\n\n5.0\n\nMarseillemulti-hotel\n\nPACA\n\n2\n\n171\n\n0.6%\n\n3.0\n\nHonfleurmulti-hotel\n\nBasse-Normandie\n\n2\n\n87\n\n0%\n\n—\n\nLyonmulti-hotel\n\nRhone-Alpes\n\n4\n\n60\n\n0%\n\n—\n\nTop competitors named instead\n\n-   1Hôtel Le Nouveau Monde204\n-   2InterContinental Marseille - Hotel Dieu by IHG185\n-   3Golden Tulip Saint Malo– Le Grand Bé180\n-   4Hotel Le Pigonnet170\n-   5Hôtel Rotonde Aix-en-Provence centre169\n-   6Château de Mazan - Handwritten Collection168\n-   7Grand Hôtel Des Thermes168\n-   8Logis Hôtel Synaya162\n-   9Hôtel Le Siècle161\n-   10Le Negresco Nice155\n\nAll 322 hotels\n\nHotel\n\nCity\n\nNaming\n\nMentions\n\nCity mention rate\n\nBest Western Journel Nice Saint-Laurent-du-Var\n\nSaint-laurent-du-var\n\nFlagship\n\n450\n\n81.8%\n\nBest Western Marseille Aeroport\n\nVitrolles\n\nFlagship\n\n446\n\n72.1%\n\nBest Western Le Relais du Vigneron\n\nVertus Blancs Coteaux\n\nFlagship\n\n320\n\n100%\n\nParadou Mediterranee, BW Signature Collection\n\nSausset-Les-pins\n\nSoft-brand\n\n316\n\n88.5%\n\nBest Western Plus Sanary\n\nSanary-Sur-mer\n\nFlagship\n\n316\n\n58.9%\n\nBest Western Plus Hotel Du Parc Chantilly\n\nChantilly\n\nFlagship\n\n292\n\n90.9%\n\nBest Western Les Aureliades\n\nTrignac\n\nFlagship\n\n290\n\n90%\n\nHotel Vendome, BW Signature Collection\n\nVendôme\n\nSoft-brand\n\n276\n\n95%\n\nBest Western Hotel De France\n\nChinon\n\nFlagship\n\n274\n\n62.2%\n\nBest Western Hotel De France\n\nBourg-en-bresse\n\nFlagship\n\n274\n\n60.9%\n\nGrand Hotel Des Lecques, BW Signature Collection\n\nSaint-Cyr-Sur-Mer\n\nSoft-brand\n\n257\n\n77%\n\nBest Western Plus Hotel Les Humanistes\n\nSelestat\n\nFlagship\n\n256\n\n70%\n\nBest Western Premier Hotel de la Paix\n\nReims\n\nFlagship\n\n251\n\n76.4%\n\nBest Western Hotel De La Plage\n\nSaint-nazaire\n\nFlagship\n\n250\n\n54.5%\n\nBest Western Hotel du Lac Dunkerque\n\nArmbouts-Cappel\n\nFlagship\n\n236\n\n96.7%\n\nBest Western Saint-Etienne Porte du Forez\n\nAndrezieux-Boutheon\n\nFlagship\n\n229\n\n95.6%\n\nHotel Litteraire Gustave Flaubert, BW Signature Collection\n\nRouen\n\nSoft-brand\n\n228\n\n55.1%\n\nBest Western Saint Louis - Grand Paris Vincennes\n\nVincennes\n\nFlagship\n\n226\n\n86.7%\n\nBest Western Grand Hotel de Paris & Spa\n\nVillard-de-lans\n\nFlagship\n\n221\n\n69.5%\n\nBest Western Plus La Corniche\n\nToulon\n\nFlagship\n\n220\n\n52.9%\n\nSure Hotel by Best Western Reims Nord\n\nSaint-Brice-Courcelles\n\nSoft-brand\n\n217\n\n100%\n\nBest Western Plus Paris Velizy\n\nVelizy Villacoublay\n\nFlagship\n\n213\n\n76.4%\n\nBest Western Plus Hotel San Damianu\n\nSartene\n\nFlagship\n\n206\n\n79.8%\n\nBest Western Hotel & SPA Pau Lescar Aeroport\n\nLescar\n\nFlagship\n\n198\n\n97.8%\n\nBest Western Sourceo\n\nSaint-paul-les-dax\n\nFlagship\n\n188\n\n71%\n\nBest Western Plus Hotel Saint-Roch Orleans\n\nOrleans\n\nFlagship\n\n188\n\n73%\n\nBest Western Plus Thionville Centre\n\nThionville\n\nFlagship\n\n188\n\n91.2%\n\nLes Demeures de Varennes, BW Signature Collection\n\nVarennes-Jarcy\n\nSoft-brand\n\n184\n\n100%\n\nBest Western Plus Hotel d'Europe et 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Best Western Rochefort-sur-Mer\n\nTonnay-Charente\n\nSoft-brand\n\n158\n\n89.8%\n\nBest Western Plus Hotel des Francs\n\nSoissons\n\nFlagship\n\n156\n\n92.4%\n\nBest Western Hotel du Chateau Maisons Laffitte\n\nMaisons Laffitte\n\nFlagship\n\n155\n\n98.6%\n\nHotel la Robeyere, BW Signature Collection\n\nEmbrun\n\nSoft-brand\n\n153\n\n82.6%\n\nBest Western Premier Hotel de la Cite Royale\n\nLoches\n\nFlagship\n\n151\n\n91.4%\n\nBest Western Premier Hotel de la Poste & Spa\n\nTroyes\n\nFlagship\n\n151\n\n59.3%\n\nBest Western Plus Paris Saclay\n\nSaclay\n\nFlagship\n\n150\n\n84.3%\n\nSure Hotel by Best Western Gemenos en Provence\n\nGemenos\n\nSoft-brand\n\n149\n\n68.7%\n\nBest Western Hotel Mediterranee Menton\n\nMenton\n\nFlagship\n\n148\n\n50.3%\n\nEden Rose Grand Hotel, BW Premier Collection\n\nBormes-les-Mimosas\n\nSoft-brand\n\n146\n\n69.3%\n\nBest Western Premier A Storia Solenzara\n\nSari-Solenzara\n\nFlagship\n\n145\n\n76.7%\n\nBest Western Hotel Aurelia\n\nMaussane-les-alpilles\n\nFlagship\n\n144\n\n70.7%\n\nBest Western Hotel & SPA Coeur De Cassis\n\nCassis\n\nFlagship\n\n140\n\n47.2%\n\nBest Western Premier Montfleuri\n\nSainte-maxime\n\nFlagship\n\n140\n\n80.8%\n\nSure Hotel by Best Western St-Amand-les-Eaux\n\nSaint Amand Les Eaux\n\nSoft-brand\n\n138\n\n77.5%\n\nBest Western Premier Vieux Port\n\nLa Ciotat\n\nFlagship\n\n137\n\n79.1%\n\nIlot du Golf, BW Premier Collection\n\nMandelieu La Napoule\n\nSoft-brand\n\n136\n\n76.2%\n\nBest Western Hotel Le Bordeaux Sud\n\nGradignan\n\nFlagship\n\n129\n\n78.3%\n\nHotel & Spa REGENT PETITE France\n\nStrasbourg\n\nSoft-brand\n\n128\n\n53.4%\n\nBest Western Plus Hotel les Rives du Ter\n\nLarmor-plage\n\nFlagship\n\n128\n\n91.1%\n\nSure Hotel by Best Western Chateauroux\n\nLe Poinconnet\n\nSoft-brand\n\n128\n\n100%\n\nBest Western Hotel de la Cite and Spa\n\nGuerande\n\nFlagship\n\n125\n\n91.7%\n\nSure Hotel by Best Western Saint-Quentin Ouest\n\nHolnon\n\nSoft-brand\n\n124\n\n90%\n\nLa Bonbonniere, Sure Hotel Collection by Best Western\n\nTalant\n\nSoft-brand\n\n120\n\n100%\n\nSure Hotel by Best Western Port Jerome - Le Havre\n\nPort Jerome Sur Seine\n\nSoft-brand\n\n120\n\n100%\n\nBest Western Plus Hotel La Marina\n\nSaint-raphael\n\nFlagship\n\n120\n\n47.6%\n\nSure Hotel by Best Western Nimes Est\n\nMarguerittes\n\nSoft-brand\n\n117\n\n98.9%\n\nBest Western St Exupery Bordeaux Ouest\n\nEysines\n\nFlagship\n\n116\n\n95.5%\n\nBest Western Hotel Nuit De Retz Nantes Sud\n\nPort-Saint-Pere\n\nFlagship\n\n115\n\n100%\n\nBest Western Le Beffroi\n\nLoos\n\nFlagship\n\n114\n\n96.6%\n\nBest Western La Porte des Chateaux\n\nMeung Sur Loire\n\nFlagship\n\n113\n\n100%\n\nBest Western Plus l'Oree Paris Sud\n\nSaulx Les Chartreux\n\nFlagship\n\n112\n\n100%\n\nLa Bastide du Calalou Hotel & Spa, BW Premier Collection\n\nMoissac Bellevue\n\nSoft-brand\n\n112\n\n96.6%\n\nLe Moulin de Moissac, Sure Hotel Collection by Best Western\n\nMoissac\n\nSoft-brand\n\n111\n\n95.3%\n\nBest Western Premier Hotel Prince De Galles\n\nMenton\n\nFlagship\n\n111\n\n50.3%\n\nBest Western Premier Le Chapitre Hotel & Spa\n\nRemiremont\n\nFlagship\n\n110\n\n93.2%\n\nBest Western Premier Hotel des Vignes et des Anges\n\nPauillac\n\nFlagship\n\n109\n\n97.7%\n\nBest Western 11BAUER Paris Saint-Ouen\n\nSaint-Ouen-Sur-Seine\n\nFlagship\n\n106\n\n60.9%\n\nBest Western Hotel Montgomery\n\nPontorson\n\nFlagship\n\n105\n\n95.5%\n\nBest Western Plus Les Terrasses de Brehat\n\nPloubazlanec\n\nFlagship\n\n104\n\n68.9%\n\nBest Western Le Vauban\n\nPrades\n\nFlagship\n\n103\n\n86.7%\n\nAiden by Best Western Lorient Centre\n\nLorient\n\nSoft-brand\n\n102\n\n86.7%\n\nBest Western Le Relais de Laguiole Hotel & Spa\n\nLaguiole\n\nFlagship\n\n102\n\n87.4%\n\nBest Western Plus Le Fairway Hotel & Spa Golf d'Arras\n\nAnzin-Saint-Aubin\n\nFlagship\n\n101\n\n98.9%\n\nSure Hotel by Best Western Sarlat-la-Caneda\n\nSarlat-la-caneda\n\nSoft-brand\n\n100\n\n31.8%\n\nBest Western Plus Hotel Kregenn\n\nQuimper\n\nFlagship\n\n100\n\n55.6%\n\nBest Western Atlantys Hotel Zenith Nantes\n\nSaint-Herblain\n\nFlagship\n\n100\n\n77.3%\n\nBest Western Plus Le Canard Sur le Toit\n\nColomiers\n\nFlagship\n\n98\n\n85.2%\n\nSure Hotel by Best Western Guerande\n\nGuerande\n\nSoft-brand\n\n98\n\n91.7%\n\nSure Hotel by Best Western Beziers Le Monestie\n\nBoujan-Sur-Libron\n\nSoft-brand\n\n97\n\n95.5%\n\nHotel Chalet Les Saytels, Signature Collection\n\nLe Grand-bornand\n\nSoft-brand\n\n96\n\n68.2%\n\nBest Western Hotel Le Bellevue\n\nQuiberon\n\nFlagship\n\n95\n\n61.7%\n\nBest Western Hotel Matisse\n\nSainte-maxime\n\nFlagship\n\n94\n\n80.8%\n\nBest Western Plus Crystal, Hotel & Spa\n\nNancy\n\nFlagship\n\n93\n\n65.2%\n\nBest Western Plus Hotel Elixir Grasse\n\nGrasse\n\nFlagship\n\n92\n\n53%\n\nBest Western Coeur de Maurienne Hotel Restaurant & Spa\n\nSaint Jean De Maurienne\n\nFlagship\n\n92\n\n76.7%\n\nBest Western Plus Au Cheval Blanc Mulhouse Nord\n\nBaldersheim\n\nFlagship\n\n91\n\n100%\n\nBest Western Linko Hotel\n\nAubagne\n\nFlagship\n\n90\n\n74.6%\n\nBest Western Plus Hotel Gergovie\n\nPerignat Les Sarlieve\n\nFlagship\n\n89\n\n100%\n\nBest Western Cote des Sables Plouescat\n\nPlouescat\n\nFlagship\n\n89\n\n98.9%\n\nLes Hameaux De Lozere, Sure Hotel Collection by Best Western\n\nFournels\n\nSoft-brand\n\n89\n\n100%\n\nSure Hotel by Best Western Limoges Sud\n\nFeytiat\n\nSoft-brand\n\n89\n\n100%\n\nBest Western L'Aquarium Arras Nord\n\nFresnes-Les-Montauban\n\nFlagship\n\n89\n\n100%\n\nBest Western Plus Hotel Admiral\n\nLa Tour De Salvagny\n\nFlagship\n\n89\n\n100%\n\nBest Western Plus Hotel Le Rhenan\n\nDorlisheim\n\nFlagship\n\n88\n\n100%\n\nChateau des Ducs de Joyeuse, BW Signature Collection\n\nCouiza\n\nSoft-brand\n\n88\n\n98.9%\n\nBest Western Park Hotel Geneve-Thoiry\n\nThoiry\n\nFlagship\n\n88\n\n93.2%\n\nSure Hotel by Best Western Les Portes de Montauban\n\nBressols\n\nSoft-brand\n\n87\n\n96.7%\n\nBest Western Marquise Cote d'Opale\n\nMarquise\n\nFlagship\n\n87\n\n96.7%\n\nBest Western The Hotel Versailles\n\nBuc\n\nFlagship\n\n87\n\n97.8%\n\nBest Western Plus Suitcase Paris la Defense\n\nBois-colombes\n\nFlagship\n\n87\n\n96.7%\n\nBest Western Plus Hostellerie Du Vallon\n\nTrouville-sur-mer\n\nFlagship\n\n86\n\n65.2%\n\nAiden by Best Western T'aim Hotel\n\nMargny-Les-Compiegne\n\nSoft-brand\n\n86\n\n98.9%\n\nBest Western Hotel Saint Claude\n\nPeronne\n\nFlagship\n\n84\n\n93.3%\n\nBest Western The Wish Versailles\n\nGuyancourt\n\nFlagship\n\n84\n\n96.6%\n\nBest Western Le Val Majour\n\nFontvieille\n\nFlagship\n\n84\n\n49.3%\n\nHotel KLE, BW Signature Collection\n\nKaysersberg\n\nSoft-brand\n\n83\n\n92.2%\n\nSure Hotel by Best Western Argentan\n\nArgentan\n\nSoft-brand\n\n82\n\n93.2%\n\nThoiry Etoile Lodge, Sure Hotel Collection by Best Western\n\nThoiry\n\nSoft-brand\n\n82\n\n93.2%\n\nBest Western Terre de Provence\n\nLe Cannet Des Maures\n\nFlagship\n\n82\n\n82.2%\n\nBest Western Hotel Kobalt\n\nEpagny Metz-Tessy\n\nFlagship\n\n81\n\n91.1%\n\nBest Western Plus Hotel Colbert\n\nChâteauroux\n\nFlagship\n\n80\n\n75.3%\n\nBest Western l'Atelier 117\n\nMaubeuge\n\nFlagship\n\n80\n\n97.7%\n\nBest Western Hotel Royan Ocean\n\nRoyan\n\nFlagship\n\n80\n\n50.6%\n\nSure Hotel by Best Western Valence Nord\n\nBourg-Les-Valence\n\nSoft-brand\n\n80\n\n77.3%\n\nHotel De Cambis, BW Premier Collection\n\nAvignon\n\nSoft-brand\n\n80\n\n51.7%\n\nBest Western Plus Villa Saint Antoine Hotel & Spa\n\nClisson\n\nFlagship\n\n79\n\n88.8%\n\nHotel College des Doctrinaires, BW Premier Collection\n\nLectoure\n\nSoft-brand\n\n78\n\n88.6%\n\nBest Western Plus Le Conquerant Rouen Nord\n\nBois Guillaume\n\nFlagship\n\n77\n\n91.5%\n\nBest Western Arcachon le Port\n\nArcachon\n\nFlagship\n\n75\n\n38.6%\n\nBest Western Plus Le Havre Centre Gare\n\nLe Havre\n\nFlagship\n\n75\n\n43.7%\n\nBest Western Hotel Hermitage\n\nMontreuil-sur-Mer\n\nFlagship\n\n75\n\n67.4%\n\nBest Western Premier Santa Maria\n\nIle-Rousse\n\nFlagship\n\n74\n\n61.8%\n\nBest Western Hotel Atrium Valence\n\nValence\n\nFlagship\n\n74\n\n73.9%\n\nBest Western Auray Hotel du Loch\n\nAuray\n\nFlagship\n\n73\n\n82%\n\nBest Western Plus Hotel Canet-Plage\n\nCanet Plage\n\nFlagship\n\n72\n\n81.8%\n\nGrand Hotel de l'Opera, BW Premier Collection\n\nToulouse\n\nSoft-brand\n\n72\n\n20.9%\n\nBest Western Plus Pays du Mont Blanc\n\nPassy\n\nFlagship\n\n72\n\n34.8%\n\nBest Western Hotel La Mare O Poissons\n\nOuistreham\n\nFlagship\n\n71\n\n66.7%\n\nBest Western Hotel des Voyageurs\n\nFougères\n\nFlagship\n\n71\n\n79.8%\n\nBest Western Plus La Fayette Hotel et SPA\n\nEpinal\n\nFlagship\n\n71\n\n76.1%\n\nSure Hotel by Best Western Angers Sud\n\nLes Ponts De Ce\n\nSoft-brand\n\n71\n\n80.9%\n\nBest Western Hotel San Benedetto\n\nCholet\n\nFlagship\n\n70\n\n58.9%\n\nBest Western Plus Hyeres Cote D'azur\n\nHyeres\n\nFlagship\n\n70\n\n37.1%\n\nMildiss Hotel Spa & Restaurant, BW Signature Collection\n\nBesse-Et-Saint-Anastaise\n\nSoft-brand\n\n69\n\n78.4%\n\nHotel & Spa Le Grand Monarque, BW Premier Collection\n\nChartres\n\nSoft-brand\n\n68\n\n5.6%\n\nSure Hotel by Best Western Dijon Sud\n\nChenove\n\nSoft-brand\n\n67\n\n76.1%\n\nBest Western Hotel Ile de France\n\nChateau-thierry\n\nFlagship\n\n66\n\n73.3%\n\nBest Western Hotel Austria\n\nSaint Etienne\n\nFlagship\n\n66\n\n36.7%\n\nBest Western Hotel des Thermes\n\nBalaruc-les-bains\n\nFlagship\n\n65\n\n74.7%\n\nLeprince Hotel Spa, BW Premier Collection\n\nLe Mans\n\nSoft-brand\n\n65\n\n50.6%\n\nHotel le Broceliande, Sure Hotel Collection by Best Western\n\nBedee\n\nSoft-brand\n\n64\n\n73%\n\nBest Western Plus Le Roof\n\nVannes\n\nFlagship\n\n62\n\n58%\n\nBest Western Plus Richelieu\n\nLimoges\n\nFlagship\n\n61\n\n70.2%\n\nBest Western Le Moulin De Ducey\n\nDucey\n\nFlagship\n\n59\n\n98.3%\n\nBest Western Plus Hotel & Spa de Chassieu\n\nChassieu\n\nFlagship\n\n59\n\n88.3%\n\nBest Western Plus Le Picardy Hotel & Spa\n\nSaint Quentin\n\nFlagship\n\n58\n\n90%\n\nBest Western Astoria\n\nJuan-les-pins\n\nFlagship\n\n58\n\n61.2%\n\nBest Western Bridge Hotel Lyon East\n\nJons\n\nFlagship\n\n58\n\n98.3%\n\nBest Western De Diane\n\nNevers\n\nFlagship\n\n57\n\n42.7%\n\nBest Western Hotelio Montpellier Sud\n\nLattes\n\nFlagship\n\n57\n\n46.1%\n\nBest Western Metz Centre Gare\n\nMetz\n\nFlagship\n\n57\n\n39.3%\n\nBest Western Grand Hotel De Bordeaux\n\nAurillac\n\nFlagship\n\n56\n\n78.3%\n\nBest Western Hotel Le Quercy\n\nBrive-La-Gaillarde\n\nFlagship\n\n56\n\n67%\n\nBest Western Les Bains de Perros-Guirec Hotel et Spa\n\nPerros-guirec\n\nFlagship\n\n55\n\n37.1%\n\nBest Western Plus Palais des Congres\n\nEvreux\n\nFlagship\n\n55\n\n64%\n\nBest Western Flers Centre Gare\n\nFlers\n\nFlagship\n\n54\n\n91.5%\n\nBest Western Citadelle Besancon\n\nBesancon\n\nFlagship\n\n54\n\n76.7%\n\nBest Western Royal Hotel Caen\n\nCaen\n\nFlagship\n\n53\n\n63.2%\n\nBest Western Plus Hotel D'Angleterre\n\nBourges\n\nFlagship\n\n53\n\n60.9%\n\nBest Western Montecristo\n\nBastia\n\nFlagship\n\n53\n\n61.4%\n\nSure Hotel by Best Western Lille Tourcoing\n\nBondues\n\nSoft-brand\n\n53\n\n88.3%\n\nBest Western Hotel de la Breche\n\nNiort\n\nFlagship\n\n53\n\n64.8%\n\nBest Western Plus Paris Meudon Ermitage\n\nMeudon-la-foret\n\nFlagship\n\n53\n\n88.3%\n\nBest Western Le Clos de l'Aube Rouge\n\nCastelnau Le Lez\n\nFlagship\n\n52\n\n88.1%\n\nBest Western Adagio\n\nSaumur\n\nFlagship\n\n52\n\n25.4%\n\nUrban Hotel Aix-les-Bains, BW Signature Collection\n\nAix-les-bains\n\nSoft-brand\n\n52\n\n46.1%\n\nBest Western Hotel du Roy D'Aragon\n\nBonifacio\n\nFlagship\n\n51\n\n33.7%\n\nLe Royal Picardie, BW Signature Collection\n\nAlbert\n\nSoft-brand\n\n51\n\n55.1%\n\nBest Western Hotel Le Sud\n\nManosque\n\nFlagship\n\n51\n\n60.2%\n\nGrand Hotel d'Orange, BW Signature Collection\n\nOrange\n\nSoft-brand\n\n51\n\n52.1%\n\nBest Western Hotel Grand Parc\n\nChanteloup-en-Brie\n\nFlagship\n\n50\n\n94.3%\n\nBest Western Plus Hotel Divona Cahors\n\nCahors\n\nFlagship\n\n50\n\n83.3%\n\nSure Hotel by Best Western Plaisir\n\nPlaisir\n\nSoft-brand\n\n50\n\n56.7%\n\nBest Western M-Treize Paris Asnieres\n\nAsnieres-Sur-Seine\n\nFlagship\n\n50\n\n33.7%\n\nBest Western Plus Antibes Riviera\n\nAntibes\n\nFlagship\n\n49\n\n26%\n\nBest Western Grand Hotel de Castres\n\nCastres\n\nFlagship\n\n47\n\n55.8%\n\nBest Western Plus Le Moderne\n\nCaen\n\nFlagship\n\n46\n\n63.2%\n\nBest Western Aquakub\n\nAix-les-bains\n\nFlagship\n\n46\n\n46.1%\n\nSure Hotel by Best Western Dole\n\nDole\n\nSoft-brand\n\n45\n\n76.3%\n\nBest Western Blanche De Castille Dourdan\n\nDourdan\n\nFlagship\n\n45\n\n97.8%\n\nBest Western Plus Vannes Centre Ville\n\nVannes\n\nFlagship\n\n44\n\n58%\n\nBest Western Plus Hotel Belfort Centre Gare\n\nBelfort\n\nFlagship\n\n44\n\n66.1%\n\nBest Western Plus Hotel Cargo\n\nDunkerque\n\nFlagship\n\n43\n\n56.3%\n\nBest Western Brittany La Baule Centre & Plage\n\nLa Baule\n\nFlagship\n\n42\n\n39%\n\nBest Western Lakmi Nice\n\nNice\n\nFlagship\n\n42\n\n30.4%\n\nLe Saint-Antoine Hotel & Spa, BW Premier Collection\n\nRennes\n\nSoft-brand\n\n41\n\n27.2%\n\nBest Western Domaine de Roquerousse\n\nSalon De Provence\n\nFlagship\n\n40\n\n31.3%\n\nHotel Le Maxime, BW Signature Collection\n\nAuxerre\n\nSoft-brand\n\n38\n\n65.5%\n\nBest Western Plus Ajaccio Amiraute\n\nAjaccio\n\nFlagship\n\n38\n\n31.4%\n\nBest Western Plus Hotel de Dieppe 1880\n\nRouen\n\nFlagship\n\n37\n\n55.1%\n\nSure Hotel by Best Western Lorient Centre\n\nLorient\n\nSoft-brand\n\n36\n\n86.7%\n\nBest Western Plus Hotel Comedie Saint-Roch\n\nMontpellier\n\nFlagship\n\n36\n\n37.9%\n\nBest Western Plus La Rade\n\nCassis\n\nFlagship\n\n36\n\n47.2%\n\nSure Hotel by Best Western Paris Gare du Nord\n\nParis\n\nSoft-brand\n\n35\n\n7.7%\n\nBest Western Le Duguesclin\n\nSaint-brieuc\n\nFlagship\n\n34\n\n61.8%\n\nBest Western Hotel Alexandra\n\nSaint-malo\n\nFlagship\n\n34\n\n1.2%\n\nBest Western Plus Le Roi Arthur Hotel et Spa\n\nPloermel\n\nFlagship\n\n34\n\n57.6%\n\nAiden by Best Western Clermont-Ferrand Hotel & Spa\n\nClermont Ferrand\n\nSoft-brand\n\n33\n\n65.5%\n\nSure Hotel by Best Western Calais Coquelles Tunnel s/Manche\n\nCoquelles\n\nSoft-brand\n\n32\n\n54.2%\n\nBest Western Le Bois De La Marche\n\nFontaine Le Comte\n\nFlagship\n\n31\n\n100%\n\nBest Western Select Hotel\n\nBoulogne-billancourt\n\nFlagship\n\n31\n\n34.4%\n\nBest Western Le Bristol\n\nLe Puy En Velay\n\nFlagship\n\n30\n\n31.1%\n\nBest Western Hotel Garden & Spa\n\nLa Baule\n\nFlagship\n\n30\n\n39%\n\nBest Western Plus Poitiers Centre Le Grand Hotel\n\nPoitiers\n\nFlagship\n\n30\n\n32.8%\n\nBest Western Seine West Hotel\n\nPuteaux\n\nFlagship\n\n30\n\n20%\n\nSure Hotel by Best Western Nantes Saint-Herblain\n\nSaint-Herblain\n\nSoft-brand\n\n29\n\n77.3%\n\nHotel de la Bourse, Sure Hotel Collection by Best Western\n\nMulhouse\n\nSoft-brand\n\n28\n\n58.1%\n\nHotel Litteraire Alexandre Vialatte, BW Signature Collection\n\nClermont Ferrand\n\nSoft-brand\n\n28\n\n65.5%\n\nBest Western Central Hotel\n\nTours\n\nFlagship\n\n28\n\n23.7%\n\nBoa Hotel, BW Signature Collection\n\nLille\n\nSoft-brand\n\n28\n\n22.5%\n\nBest Western Mulhouse Salvator Centre\n\nMulhouse\n\nFlagship\n\n27\n\n58.1%\n\nBest Western Paris Porte de Versailles\n\nIssy-les-moulineaux\n\nFlagship\n\n27\n\n22.7%\n\nBest Western Hotel Armor Park Dinan\n\nDinan\n\nFlagship\n\n26\n\n32.2%\n\nOstal Pau Universite, Sure Hotel Collection by Best Western\n\nPau\n\nSoft-brand\n\n25\n\n23%\n\nBest Western Plus Hotel Metz Technopole\n\nMetz\n\nFlagship\n\n24\n\n39.3%\n\nLe Manoir Hotel, BW Signature Collection\n\nLa Rochelle\n\nSoft-brand\n\n24\n\n31.8%\n\nBest Western Plus Hotel Brice Garden\n\nNice\n\nFlagship\n\n24\n\n30.4%\n\nBest Western Bourgoin Jallieu\n\nBourgoin-Jallieu\n\nFlagship\n\n24\n\n80%\n\nBest Western ARThotel\n\nLe Havre\n\nFlagship\n\n23\n\n43.7%\n\nBest Western Hotel Casa Bianca\n\nCalvi\n\nFlagship\n\n22\n\n39.8%\n\nBest Western Hotel Fontaine Argent\n\nBesancon\n\nFlagship\n\n22\n\n76.7%\n\nBest Western Plus Central Park Hotel & Spa\n\nLa Rochelle\n\nFlagship\n\n22\n\n31.8%\n\nBest Western Plus Hotel Massena Nice\n\nNice\n\nFlagship\n\n22\n\n30.4%\n\nBest Western Beausejour\n\nLourdes\n\nFlagship\n\n21\n\n44.2%\n\nBest Western Blois Chateau\n\nBlois\n\nFlagship\n\n20\n\n18%\n\nBest Western Le Vinci Loire Valley\n\nAmboise\n\nFlagship\n\n20\n\n27.3%\n\nSure Hotel by Best Western Angouleme\n\nAngouleme\n\nSoft-brand\n\n19\n\n17.5%\n\nBest Western Alba Hotel\n\nNice\n\nFlagship\n\n19\n\n30.4%\n\nBest Western Plus Monopole Metropole\n\nStrasbourg\n\nFlagship\n\n18\n\n53.4%\n\nBest Western Plus L'Artist Hotel\n\nTours\n\nFlagship\n\n18\n\n23.7%\n\nBest Western Hotel des Orangers\n\nCannes\n\nFlagship\n\n18\n\n20%\n\nBest Western Hotel Le Pont D'Or\n\nFigeac\n\nFlagship\n\n17\n\n58.6%\n\nBest Western Hotel Journel Antibes\n\nAntibes\n\nFlagship\n\n16\n\n26%\n\nBest Western Plus Cannes Riviera & Spa\n\nCannes\n\nFlagship\n\n16\n\n20%\n\nBest Western Premier Why Hotel\n\nLille\n\nFlagship\n\n15\n\n22.5%\n\nBest Western Plus Hotel Villa D'est\n\nStrasbourg\n\nFlagship\n\n14\n\n53.4%\n\nBest Western L'Orangerie\n\nNîmes\n\nFlagship\n\n14\n\n14.4%\n\nChateau de Mazan, BW Premier Collection\n\nMazan\n\nSoft-brand\n\n14\n\n5.4%\n\nBest Western Plus Hotel Carlton\n\nAnnecy\n\nFlagship\n\n14\n\n15.9%\n\nSure Hotel by Best Western Biarritz Aeroport\n\nBiarritz\n\nSoft-brand\n\n13\n\n18.6%\n\nSure Hotel by Best Western Caen Memorial\n\nCaen\n\nSoft-brand\n\n12\n\n63.2%\n\nBest Western Premier Le Domaine de Montjoie\n\nRamonville-saint-agne\n\nFlagship\n\n12\n\n88.8%\n\nBest Western Hotel Graslin\n\nNantes\n\nFlagship\n\n12\n\n61.4%\n\nBest Western Hotel le Galice Aix-en-Provence\n\nAix-en-Provence\n\nFlagship\n\n12\n\n2.9%\n\nBest Western Premier Patio des Artistes\n\nCannes\n\nFlagship\n\n11\n\n20%\n\nHotel Apolonia Paris Montmartre, Sure Hotel Collection by BW\n\nParis\n\nSoft-brand\n\n10\n\n7.7%\n\nBest Western Portes d'Aquitaine Agen Sud\n\nLe Passage\n\nFlagship\n\n9\n\n100%\n\nBest Western Plus Au Grand Saint Jean\n\nBeaune\n\nFlagship\n\n9\n\n22.7%\n\nBest Western Premier Hotel Bayonne Etche Ona\n\nBordeaux\n\nFlagship\n\n8\n\n11.9%\n\nBest Western Hotel Du Phare\n\nMerignac\n\nFlagship\n\n8\n\n10.2%\n\nBest Western Plus Hotel Isidore\n\nRennes\n\nFlagship\n\n8\n\n27.2%\n\nBest Western Hotel d'Arc\n\nOrléans\n\nFlagship\n\n8\n\n84.4%\n\nSure Hotel by Best Western Mougins Belvedere\n\nMougins\n\nSoft-brand\n\n8\n\n4.7%\n\nBest Western Plus Le Lavarin\n\nAvignon\n\nFlagship\n\n8\n\n51.7%\n\nBest Western Colmar Expo\n\nColmar\n\nFlagship\n\n7\n\n14.9%\n\nSure Hotel by Best Western Saint-Raphael Le Dramont\n\nSaint Raphael\n\nSoft-brand\n\n7\n\n—\n\nHotel des Vosges, BW Premier Collection\n\nStrasbourg\n\nSoft-brand\n\n6\n\n53.4%\n\nRelais St Eloi, Sure Hotel Collection by Best Western\n\nTours\n\nSoft-brand\n\n6\n\n23.7%\n\nBest Western Hotel Centre Reims\n\nReims\n\nFlagship\n\n6\n\n76.4%\n\nBest Western Hotel Le Guilhem\n\nMontpellier\n\nFlagship\n\n6\n\n37.9%\n\nLe Riviera Collection, BW Signature Collection\n\nNice\n\nSoft-brand\n\n6\n\n30.4%\n\nBest Western Plus La Demeure\n\nParis\n\nFlagship\n\n6\n\n7.7%\n\nBest Western Rives de Paris La Defense\n\nCourbevoie\n\nFlagship\n\n6\n\n10%\n\nBest Western Premier Trocadero la Tour\n\nParis\n\nFlagship\n\n5\n\n7.7%\n\nSure Hotel by Best Western Bordeaux Lac\n\nBordeaux\n\nSoft-brand\n\n4\n\n11.9%\n\nBest Western Premier Le Masq Hotel\n\nLa Rochelle\n\nFlagship\n\n3\n\n31.8%\n\nHotel Le Mondial, BW Premier Collection\n\nCannes\n\nSoft-brand\n\n3\n\n20%\n\nAuberge de l'Orangerie, Sure Hotel Collection by Best Western\n\nPassy\n\nSoft-brand\n\n3\n\n34.8%\n\nLe Carline, Sure Hotel Collection by Best Western\n\nCaen\n\nSoft-brand\n\n2\n\n63.2%\n\nBest Western Dijon Centre Gare\n\nDijon\n\nFlagship\n\n2\n\n3.3%\n\nBest Western Plus Europe Hotel\n\nBrest\n\nFlagship\n\n2\n\n3.4%\n\nBest Western Urban Hotel\n\nLille\n\nFlagship\n\n2\n\n22.5%\n\nSure Hotel by Best Western Nantes Beaujoire\n\nNantes\n\nSoft-brand\n\n2\n\n61.4%\n\nBest Western Plus Hotel de la Regate\n\nNantes\n\nFlagship\n\n2\n\n61.4%\n\nSure Hotel by Best Western Annecy\n\nAnnecy\n\nSoft-brand\n\n2\n\n15.9%\n\nBest Western Aramis Saint-Germain\n\nParis\n\nFlagship\n\n2\n\n7.7%\n\nBest Western Plus Hotel Sydney Opera\n\nParis\n\nFlagship\n\n2\n\n7.7%\n\nHotel L'Horset Opera, BW Premier Collection\n\nParis\n\nSoft-brand\n\n2\n\n7.7%\n\nHotel De Verdun 1882, BW Signature Collection\n\nLyon\n\nSoft-brand\n\n1\n\n0%\n\nBest Western Marsac-Sur-L'Isle\n\nMarsac-Sur-L'Isle\n\nFlagship\n\n0\n\n91.1%\n\nBest Western Eden Spa\n\nHonfleur\n\nFlagship\n\n0\n\n0%\n\nBest Western Le Cheval Blanc\n\nHonfleur\n\nFlagship\n\n0\n\n0%\n\nHotel Le Sevigne, Sure Hotel Collection by Best Western\n\nRennes\n\nSoft-brand\n\n0\n\n27.2%\n\nApollinaire Nice, WorldHotels Distinctive\n\nNice\n\nSoft-brand\n\n0\n\n30.4%\n\nBest Western Plus Nice Cosy Hotel\n\nNice\n\nFlagship\n\n0\n\n30.4%\n\nBest Western Premier Hotel Roosevelt\n\nNice\n\nFlagship\n\n0\n\n30.4%\n\nBest Western Crequi Lyon Part Dieu\n\nLyon\n\nFlagship\n\n0\n\n0%\n\nBest Western Saint Antoine\n\nLyon\n\nFlagship\n\n0\n\n0%\n\nBest Western Hôtel International\n\nAnnecy\n\nFlagship\n\n0\n\n15.9%\n\nBest Western Plus Hotel du Pont Wilson\n\nLyon\n\nFlagship\n\n0\n\n0%\n\nBest Western Allegro Nation\n\nParis\n\nFlagship\n\n0\n\n7.7%\n\nBest Western Anjou Lafayette Opera\n\nParis\n\nFlagship\n\n0\n\n7.7%\n\nBest Western Au Trocadero\n\nParis\n\nFlagship\n\n0\n\n7.7%\n\nBest Western Empire Elysees\n\nParis\n\nFlagship\n\n0\n\n7.7%\n\nBest Western Hotel Le Montparnasse\n\nParis\n\nFlagship\n\n0\n\n7.7%\n\nBest Western Hotel Opera Drouot\n\nParis\n\nFlagship\n\n0\n\n7.7%\n\nBest Western Hotel Ronceray Opera\n\nParis\n\nFlagship\n\n0\n\n7.7%\n\nBest Western Nouvel Orleans Montparnasse\n\nParis\n\nFlagship\n\n0\n\n7.7%\n\nBest Western Plus 61 Paris Nation Hotel\n\nParis\n\nFlagship\n\n0\n\n7.7%\n\nBest Western Plus Bretagne Montparnasse\n\nParis\n\nFlagship\n\n0\n\n7.7%\n\nBest Western Plus Hotel Parc Eiffel\n\nParis\n\nFlagship\n\n0\n\n7.7%\n\nBest Western Plus Opera Batignolles\n\nParis\n\nFlagship\n\n0\n\n7.7%\n\nBest Western Premier Faubourg 88\n\nParis\n\nFlagship\n\n0\n\n7.7%\n\nBest Western Premier The Blake Paris Gare Saint Lazare\n\nParis\n\nFlagship\n\n0\n\n7.7%\n\nBest Western Quartier Latin Pantheon\n\nParis\n\nFlagship\n\n0\n\n7.7%\n\nHotel Apolonia Paris Mouffetard, Sure Hotel Collection by BW\n\nParis\n\nSoft-brand\n\n0\n\n7.7%\n\nHotel Litteraire Arthur Rimbaud, BW Signature Collection\n\nParis\n\nSoft-brand\n\n0\n\n7.7%\n\nHotel Litteraire Le Swann, BW Premier Collection\n\nParis\n\nSoft-brand\n\n0\n\n7.7%\n\nHotel Litteraire Marcel Ayme, BW Premier Collection\n\nParis\n\nSoft-brand\n\n0\n\n7.7%\n\nBest Western Plus Hotel La Joliette\n\nMarseille\n\nFlagship\n\n0\n\n0.6%\n\nBest Western Hotel du Mucem\n\nMarseille\n\nFlagship\n\n0\n\n0.6%\n\nFindings\n\n## Single-hotel cities vs. multi-hotel cities: a 28-point gap\n\nCounterintuitive at first, but it makes sense once you separate “is there a hotel worth recommending” from “is it a Best Western”: multi-property cities are disproportionately the bigger, more competitive markets (Paris, Nice, Marseille, Cannes) where AI answers have many strong non-BW options to choose from. In a single-hotel small/mid-size city, the local BW property is often simply the most prominent hotel search-indexed for that town.\n\nBest Western organic mention rate, single- vs multi-hotel cities\n\nScope\n\nMention rate\n\nHits / captures\n\nSingle-hotel cities (1 BW property)\n\n69.2%\n\n12,608 / 18,210\n\nMulti-hotel cities (2+ BW properties)\n\n41.4%\n\n1,415 / 3,414\n\n### By query framing (archetype)\n\nComparison and open-ended framings surface Best Western the most; transactional and star/budget-tier framings the least.\n\nMention rate by query archetype\n\nArchetype\n\nMention rate\n\ncomparison (\"compare the top hotels in X\")\n\n79.2%\n\noccasion (\"hotel in X for a weekend break\")\n\n74.4%\n\namenity\n\n71.1%\n\nopen (\"where to stay in X\")\n\n71%\n\nnear (train station / city center)\n\n68.8%\n\npersona\n\n68.3%\n\ncontrol (\"best hotel in X\")\n\n67.6%\n\ntransactional (book/cheapest/best value)\n\n52.6%\n\nstar\\_tier\n\n52.1%\n\n## Star/budget tier and persona: where the brand nearly disappears\n\nBest Western France’s real inventory clusters at 3-4 star. “Luxury hotel in X” scoring higher than “3-star” is a real, if mildly counterintuitive, AI-behavior finding: a small/mid-size town often has no genuine luxury option, and the AI falls back to the most prominent hotel it has — frequently the local Best Western. “Cheap hotel” queries, by contrast, pull in budget chains (Ibis Budget, Premiere Classe, F1) that undercut Best Western on price positioning even in towns where it’s the only real full-service option.\n\nMention rate by star/budget tier\n\nTier\n\nMention rate\n\nbudget (\"cheap hotel in X\")\n\n33.8%\n\n3-star\n\n54%\n\nluxury\n\n55.1%\n\n4-star\n\n64.9%\n\n### Persona: business travelers see it far more than couples\n\nConsistent with the methodology section’s finding from Best Western France’s own press data (Corporate revenue 15x Leisure) — the AI models’ associative sense of the brand skews business/roadside too, not just the real booking mix.\n\nMention rate by traveler persona\n\nPersona\n\nMention rate\n\nbusiness\\_traveler\n\n80.7%\n\nsolo\\_leisure\n\n69.1%\n\nfamily\n\n67.7%\n\nroad\\_trip\\_overnight\n\n67.6%\n\ncouple\n\n56.2%\n\nBudget framing is the single weakest spot (33.8%) despite Best Western having real budget-adjacent inventory — the brand is losing “cheap hotel” mindshare to dedicated budget chains even in towns where it’s the only full-service option.\n\n## French vs. English (Paris + PACA only): language matters less than expected\n\nA real but modest gap — French-language, FR-proxy queries surface Best Western somewhat more often in the international-clientele cities, consistent with the brand being better-known to the domestic search behavior the methodology identified. But the gap is far smaller than the corporate-vs-leisure revenue skew (15x) would predict: foreign tourists searching in English from a US IP still see Best Western about half the time in Paris/PACA — the brand isn’t invisible to that segment, just modestly less visible.\n\nMention rate by language/proxy, Paris + PACA cities only\n\nLanguage / proxy\n\nMention rate\n\nHits / captures\n\nFrench / FR proxy\n\n55.7%\n\n1,447 / 2,598\n\nEnglish / US proxy\n\n50.1%\n\n1,371 / 2,735\n\n## Soft-brand recognition: the flagship name dominates\n\n85% of the time an AI answer names a Best Western property, it uses a form close enough to the flagship “Best Western \\[Plus/Premier/Signature\\] …” naming to match exactly. Soft-brand properties (Sure Hotel, BW Premier/Signature Collection) are recognized far less reliably — even after fixing the resolver’s brand-token list, ~12% of hits still needed the fuzzy/alias/review-flagged paths rather than an exact match.\n\nNaming match tier, share of all Best Western hits\n\nMatch tier\n\nShare of hits\n\ntier\\_1\\_exact (exact \"Best Western ...\" name match)\n\n85.2%\n\ntier\\_fuzzy\\_same\\_city\n\n5.6%\n\ntier\\_fuzzy\\_cross\\_city (city mismatch, needs review)\n\n5.2%\n\nbrand\\_token\\_only (soft-brand token, no registry match)\n\n3.1%\n\nalias (hand-curated bare soft-brand name)\n\n0.8%\n\nSoft-brand naming is a real visibility tax: these properties get recognized as Best Western far less reliably than flagship-named ones, both by this study’s own resolver and, potentially, by the AI models themselves conflating the property’s identity. Best Western France’s own naming conventions may be actively working against AI discoverability for these specific properties.\n\nZero-mention cities\n\n## Two cities where Best Western never showed up\n\nTwo cities with 20+ captures never surfaced a Best Western property at all: **Honfleur** (87 captures) and **Lyon** (60 captures, spot-checked — real competitors named instead: InterContinental Lyon–Hôtel Dieu, Carlton Lyon MGallery, Pullman Lyon, Cour des Loges Radisson Collection, several boutique Vieux-Lyon properties). Lyon has 8 Best Western-affiliated hotels in the reconciled directory — the AI’s mental model of “best hotel in Lyon” runs entirely through upscale/boutique/historic properties in Vieux Lyon and Presqu’île, a segment Best Western’s Lyon portfolio doesn’t compete in.\n\n## Who shares the answer\n\nA mention rate tells you how often a brand appears. It cannot tell you who appears _next to_ it — and on an unbranded panel, whatever else is in the answer is, by construction, the set the model considered for the same query. So we counted it: for every chain, how often it shares an answer with Best Western.\n\nTwo numbers, both from one joint count, and both bounded by 100% because the unit is the answer rather than the mention — a brand named three times in one answer counts once. **Share of Best Western’s answers** is P(chain | Best Western). **Share of its own answers** is the reverse, P(Best Western | chain). They are deliberately different: Campanile appears in 6.8% of Best Western’s answers, but Best Western appears in 59.7% of Campanile’s. That asymmetry is the size difference between the two brands, not a contradiction.\n\n**Lift** is the column that matters. It divides P(chain | Best Western) by the chain’s own base rate across the whole panel: 1.00 means the two brands share answers exactly as often as chance would produce, given how often each appears at all. Without it a co-occurrence table is just a popularity ranking wearing a competitor label.\n\nChain co-occurrence with Best Western, 22,681 ChatGPT answers with an extracted hotel list (2026-08)\n\nChain\n\nAnswers naming it\n\nShare of Best Western's answers\n\nShare of its own answers\n\nLift\n\nLogis\n\n2,931\n\n13.5%\n\n54.8%\n\n1.04\n\nB&B Hôtels\n\n2,726\n\n11.3%\n\n49.4%\n\n0.94\n\nMercure\n\n2,551\n\n10.2%\n\n47.9%\n\n0.91\n\nibis Styles\n\n2,211\n\n9.3%\n\n49.9%\n\n0.95\n\nibis\n\n2,206\n\n9.1%\n\n49.4%\n\n0.94\n\nKyriad\n\n1,719\n\n8.3%\n\n57.6%\n\n1.10\n\nibis budget\n\n2,090\n\n8.1%\n\n46.5%\n\n0.88\n\nThe Originals\n\n1,592\n\n7.9%\n\n59.4%\n\n1.13\n\nCampanile\n\n1,366\n\n6.8%\n\n59.7%\n\n1.14\n\nNovotel\n\n1,543\n\n6.4%\n\n49.1%\n\n0.93\n\n**Nobody is Best Western’s AI rival in particular.** Every lift in this table sits between 0.18 and 1.14 — there is no tight pairing, no chain that ChatGPT reaches for whenever Best Western comes up. Co-occurrence here is almost entirely explained by how often each brand appears at all. That is a real finding rather than a null one: the model is not maintaining a rival set, it is filling a list.\n\nThe faint structure that does exist runs along positioning, and it runs both ways. Slightly above chance sit the French mid-market and budget ladders — Campanile 1.14, Holiday Inn 1.14, The Originals 1.13, Première Classe 1.13, Kyriad 1.10, Brit Hotel 1.09. Slightly below sit design, upscale and international brands — Mama Shelter 0.18, Marriott 0.31, Adagio 0.70, Hilton 0.73, Radisson 0.75. Best Western is not merely absent from upscale answers; it is _displaced_ from them, which is the same story the Honfleur and Lyon zero-mention cities tell above, measured across the whole panel instead of anecdotally.\n\nLanguage moves it. On the English/US-proxy add-on, the international brands climb next to Best Western while the French budget ladder falls away: Holiday Inn goes 1.04 → 2.06, The Originals 1.06 → 2.11, Hilton 0.72 → 1.09, while Première Classe drops 1.09 → 0.50. Read those English figures as directional only — the add-on is 2,911 captures against 19,770 French ones, and several chains sit on double-digit sample sizes. The full split, sample sizes included, is in the dataset below.\n\nOne caveat on the denominator: this section identifies Best Western by name match on the extracted hotel list, which reaches 52.6% of these answers. The 64.8% headline elsewhere in this study comes from the full resolver, including the fuzzy and alias tiers. The gap is the soft-brand recognition problem measured in the previous section, so treat the co-occurrence rates as a floor.\n\n## Most-mentioned properties\n\nFor completeness, the raw leaderboard: the individual properties named most often anywhere in the corpus. This is _not_ a competitor set — it ranks by total mentions, so it mostly reflects where the panel has the most prompts. Marseille, Aix and the Provence cities dominate it for that reason. The co-occurrence table above is the one to read for competition.\n\nMost-mentioned individual properties across the corpus (a frequency ranking, not a competitor set)\n\nRank\n\nProperty\n\nMentions\n\n1\n\nHôtel Le Nouveau Monde\n\n204\n\n2\n\nInterContinental Marseille - Hotel Dieu by IHG\n\n185\n\n3\n\nGolden Tulip Saint Malo– Le Grand Bé\n\n180\n\n4\n\nHotel Le Pigonnet\n\n170\n\n5\n\nHôtel Rotonde Aix-en-Provence centre\n\n169\n\n6\n\nChâteau de Mazan - Handwritten Collection\n\n168\n\n7\n\nGrand Hôtel Des Thermes\n\n168\n\n8\n\nLogis Hôtel Synaya\n\n162\n\n9\n\nHôtel Le Siècle\n\n161\n\n10\n\nLe Negresco Nice\n\n155\n\n## What this means\n\n-   **The biggest AI-visibility gap is in multi-property, competitive cities** — Paris, Nice, Marseille, Cannes, Lyon — not the small-town roadside market where the brand already dominates organically. Any AI-visibility investment should prioritize these specific markets rather than the network broadly.\n-   **Budget-framed queries are the weakest spot** (33.8%) despite Best Western having real budget-adjacent inventory — the brand is losing “cheap hotel” mindshare to dedicated budget chains even in towns where it’s the only full-service option.\n-   **Soft-brand naming is a real visibility tax** — Sure Hotel and BW Premier/Signature Collection properties get recognized as Best Western far less reliably than flagship-named ones. Best Western France’s own naming conventions may be actively working against AI discoverability for these properties.\n-   **The French/English gap (55.7% vs 50.1%) is smaller than expected** given the network’s business-travel skew — international leisure travelers searching in English aren’t being systematically excluded, just modestly underserved relative to the domestic market.\n\n## FAQ\n\nYes, organically and often: across 21,624 unbranded-prompt captures with a resolved hotel mention, **64.8%** (14,023) mention a Best Western property even though the query never named the brand. When it appears, its average best rank is 2.12, and it is the AI’s #1 recommendation 46.7% of the time.\n\n**Disclosure:** this is an independent, third-party AI-visibility study. Nicolas Sitter has no affiliation with Best Western, its France operating company, or any hotel named in this piece.\n\n### Summarize with AI\n\n### More hotel-brand and AI-search research\n\n[AI Cross-Platform Consensus 2026](/research/ai-cross-platform-consensus-2026)[AI Hotel Volatility 2026](/research/ai-hotel-volatility-2026)[Best Western France — data feed (JSON/CSV)](/api/landscape/best-western-france)[All research](/research)","author":{"@type":"Person","name":"Nicolas Sitter","url":"https://nicolassitter.com/about","sameAs":["https://www.linkedin.com/in/nicolassitternolleau/","https://github.com/Nicositter88","https://hotelrank.ai"]},"publisher":{"@type":"Person","name":"Nicolas Sitter","url":"https://nicolassitter.com"},"image":"https://nicolassitter.com/api/og/best-western-france-ai-visibility-2026","mainEntityOfPage":{"@type":"WebPage","@id":"https://nicolassitter.com/research/best-western-france-ai-visibility-2026"},"tags":["AI Search","Hotels","Best Western","Brand Visibility","GEO"],"sameAs":["https://hotelrank.ai/research/best-western-france-ai-visibility-2026"],"alternateFormat":{"html":"https://nicolassitter.com/research/best-western-france-ai-visibility-2026","json":"https://nicolassitter.com/api/post/best-western-france-ai-visibility-2026","rss":"https://nicolassitter.com/rss.xml"},"datasets":[{"name":"summary","contentUrl":"https://nicolassitter.com/data/best-western-france-ai-visibility-2026/summary.csv","encodingFormat":"text/csv"}]}